# Transformed Trashed Toilets Fireclay Tile Gives Old Toilets New Life By Renee Ramsarran | Published 2011-01-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/fireclay-tile References: [3rings.designerpages](http://3rings.designerpages.com/2011/01/12/recycled-toilets-transformed-into-tiles-by-fireclay/) & [fireclaytile](http://www.fireclaytile.com/) California-based Fireclay Tile has been actively pursuing and collecting [waste porcelain products](https://www.trendhunter.com/trends/sungai-carafe) like old toilets. These rather chunky items survive a trip to the landfill and are repurposed into beautiful [ceramic tiles](https://www.trendhunter.com/trends/erosion-series). Working with local recyclers, the reclaimed porcelain is ground down and comprises more than 70 percent of a new tiles material. The Debris and Express Series tiles from [Fireclay Tiles](https://www.trendhunter.com/trends/destination-eichler) is an unconventional solution to discarded porcelain bowls. **Implications** - The green revolution has informed the ethical decision making of a new generation of young adults. This group values waste reduction and efficient design. Companies looking to form a deeper relationship with this demographic should champion the successes of their environmental strategies. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 63% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Repurposed Porcelain:** The trend of repurposing discarded porcelain into new materials presents an opportunity for eco-friendly and sustainable innovation. - **Recycled Raw Materials:** The trend of using recycled materials as raw materials in production is a disruptive innovation opportunity for reducing waste and promoting sustainability. - **Circular Economy:** The trend of implementing circular economy principles by collecting and reusing waste materials is a disruptive innovation opportunity for sustainable business practices. ### Sectors Adopting This - **Ceramics Manufacturing:** Ceramics manufacturing industry can adopt the trend of using repurposed porcelain and recycled raw materials in tile production for sustainable practices. - **Construction and Building Materials:** The construction and building materials industry can incorporate sustainable materials, such as repurposed porcelain tiles, into their projects for sustainable practices. - **Waste Management:** The waste management industry can explore partnerships with companies like Fireclay Tile to create circular economy solutions for waste reduction and repurposing. ## Related on Trend Hunter - [Repurposed Studio Scrap Pottery](https://www.trendhunter.com/trends/daon-pottery.md) - [Sustainable Timber-Made Toilets](https://www.trendhunter.com/trends/woodio-block-toilet.md) - [Discarded Shoe-Created Stools](https://www.trendhunter.com/trends/wu-series.md) - [Dynamic Outdoor Tile Collections](https://www.trendhunter.com/trends/outercl.md) - [Artfully Sculptured Textured Toilets](https://www.trendhunter.com/trends/the-formation-02.md) - [Contemporary Terracotta Tiles](https://www.trendhunter.com/trends/cottomilano.md) - [Innovative Ceramic Tableware](https://www.trendhunter.com/trends/ceramic-tableware1.md) - [Ceramic Waste Carafes](https://www.trendhunter.com/trends/sungai-carafe.md) - [Terracotta Style Tiles](https://www.trendhunter.com/trends/terracota-collection.md)