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# Old-School Donut Shops
Chicago's 'Firecakes Donuts' Serves Up Delicious Donuts for Takeout

By Katherine Pendrill | Published 2016-12-10 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/firecakes-donuts
References: [facebook](https://www.facebook.com/pg/FirecakesDonuts/photos/?ref=page_internal) & [firecakesdonuts](http://www.firecakesdonuts.com/)

For those who are looking for old-school donuts with a contemporary twist, Chicago's 'Firecakes Donuts' is the perfect spot. By combining an old family recipe with artisanal flavors, this quaint donut shop serves up some of the city's most delicious pastries.

Under the direction of chef Jonathan [Fox](https://www.trendhunter.com/trends/Valeo-Foods), Firecakes Donuts serves up [small-batch donuts made from scratch](https://www.trendhunter.com/trends/summer-haze-half-dozen) using traditional family recipes. Chef Fox then updates each recipe by using creative ingredients to come up with [unique flavors](https://www.trendhunter.com/trends/summer-donut) such as Malted Milk Ball, Sicilian Pistachio and Maple Glazed Pineapple & Bacon. As the company explains: "Firecakes' vision is to take the simple concept of a donut to a new level by incorporating interesting flavor and texture combinations."

With a host of seasonal specialties and some classic standby's, Firecakes Donuts is a year-round indulgence that is sure to be enjoyed by those attending Trend Hunter’s [Chicago innovation conference](http://www.futurefestival.com/chicago).

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 63% | Activity: 66% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Artisanal Flavors:** Creating unique and creative donut flavors by using innovative ingredients.
- **Small-batch Donuts:** Producing donuts made from scratch in limited quantities to ensure quality and exclusivity.
- **Quaint Donut Shops:** Reviving the charm of old-school donut shops by combining traditional family recipes with contemporary twists.

### Industries Being Reshaped

- **Food and Beverage:** Exploring new flavor combinations and artisanal techniques in the donut industry.
- **Hospitality and Tourism:** Creating unique dining experiences through quaint and charming donut shops.
- **Event Services:** Providing delicious and exclusive donuts for special events and conferences.

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