# Apple Cider Vinegar-Based Tonics Fire Brew Sells Health Shots in a Whiskey Bottle By Michael Plishka | Published 2018-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/firebrew References: [drinkfirebrew](https://drinkfirebrew.com/) & [drinkfirebrew](https://drinkfirebrew.com/pages/about-fire-brew) While the Fire Brew [Apple](https://www.trendhunter.com/trends/blazin-apple) Cider Vinegar drinks may look like alcoholic beverages, these bottles actually contain a tangy "[shot' of tonic](https://www.trendhunter.com/trends/seoul-tonic) that's full of extracted vitamins and minerals, effectively offering a jolt of nourishment. To make this beverage, various vegetables, fruits, spices and herbs soak in [raw apple cider vinegar](https://www.trendhunter.com/trends/pineapple-turmeric-apple-cider-vinegar). The nutritious components of these soak into the vinegar offering both nutrients and an enhanced flavor profile.After that, a few other simple ingredients are added. While it can be sipped, Founder Valerie Roth says "shoot it back like a health whiskey shot" which describes the bottle's design. It can also be added as a dressing for salads or marinades. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 63% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Vinegar-based Tonics:** Disruptive Innovation Opportunity: Develop new flavors and formulations of vinegar-based tonics to cater to different health and taste preferences. - **Health Shots:** Disruptive Innovation Opportunity: Create convenient and functional health shots using natural ingredients to meet the growing demand for wellness-focused products. - **Functional Beverages:** Disruptive Innovation Opportunity: Explore the use of unique ingredients and packaging designs to create functional beverages that offer both health benefits and an enjoyable experience. ### Industries Being Reshaped - **Beverage:** Disruptive Innovation Opportunity: Incorporate innovative techniques and ingredients to revolutionize the beverage industry with healthier and more functional options. - **Food Manufacturing:** Disruptive Innovation Opportunity: Collaborate with vinegar producers and food manufacturers to develop and produce vinegar-based tonics on a larger scale for wider distribution. - **Wellness:** Disruptive Innovation Opportunity: Tap into the wellness industry by combining traditional health remedies with modern packaging and marketing strategies to attract health-conscious consumers. ## Related on Trend Hunter - [Apple Cider Vinegar Beverages](https://www.trendhunter.com/trends/apple-cider-vinegar-drink1.md) - [ACV-Based Sparkling Tonics](https://www.trendhunter.com/trends/haymaker.md) - [Antioxidant-Rich ACV Supplements](https://www.trendhunter.com/trends/herbal-cider-vinegar-supplement.md) - [All-Natural Energy Mixes](https://www.trendhunter.com/trends/pureboost.md) - [Drinkable ACV Pods](https://www.trendhunter.com/trends/apple-cider-vinegar-tea.md) - [Refreshing Citrus Vinegar Drinks](https://www.trendhunter.com/trends/apeal-world-activate-acv-lemon-mint.md) - [Apple Cider Vinegar Sodas](https://www.trendhunter.com/trends/apple-cider-vinegar-sodas.md) - [Unique Health Shots](https://www.trendhunter.com/trends/kimchi-shot.md) - [Energizing ACV Supplements](https://www.trendhunter.com/trends/apple-cider-vinegar-supplements.md)