# Non-Alcoholic Vegan Lagers Firebrand's Little Wave Lager Contains Zero Alcohol and Little Calories By Kanesa D | Published 2024-06-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/firebrand References: [businesscornwall](https://businesscornwall.co.uk/latest-news/2024/06/firebrand-launches-non-alcohol-lager/) & [firebrandbrewing](https://firebrandbrewing.co.uk/)  Firebrand is proud to announce the debut of its new zero lager, Little Wave. This milestone release comes on the heels of the highly successful launch of Shorebreak, an alcohol-free hazy pale ale introduced last year. Little Wave represents a significant addition to Firebrand's portfolio, catering to consumers' growing demand for zero-alcohol beverages. With each can containing under 35 calories, Little Wave is a refreshing choice and aligns perfectly with health-conscious lifestyles. Furthermore, both Little Wave and Shorebreak are vegan-friendly and gluten-free. “We originally brewed Shorebreak because I wanted a healthier option to drink without giving up beer. Given that our Helles Beach Cornish Lager is one of our most popular beers, it made perfect sense to create an alcohol-free lager option that maintains the same high quality and great taste," said owner Joe Thomson. Image Credit: Firebrand ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 48% | Activity: 40% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Zero-alcohol Beverages:** The rising demand for zero-alcohol drinks offers a viable alternative for health-conscious individuals who still want the traditional experience of beer. - **Vegan-friendly Drinks:** The introduction of vegan-friendly lagers provides a new beverage option for those adhering to plant-based diets. - **Low-calorie Alcohol Alternatives:** Low-calorie drinks like Little Wave appeal to consumers seeking to enjoy beer flavors without compromising on their dietary goals. ### Who This Affects Most - **Alcohol-free Beverage Industry:** The expansion of the alcohol-free beverage category meets the growing consumer preference for healthier drink options. - **Health and Wellness Industry:** Products like Little Wave align with the health and wellness movement, catering to those looking for low-calorie and healthier beverage choices. - **Vegan Food and Drink Industry:** The creation of vegan drinks opens new opportunities for businesses to serve the expanding customer base focused on plant-based diets. ## Related on Trend Hunter - [Alcohol-Free Functional Mushroom Beers](https://www.trendhunter.com/trends/high-dry-lager.md) - [Refreshing Non-Alcoholic Beers](https://www.trendhunter.com/trends/refreshing-nonalcoholic-beer.md) - [Tasty Alcohol-Free Beers](https://www.trendhunter.com/trends/tasty-alcoholfree-beers.md) - [Full-Flavor No-Alcohol IPAs](https://www.trendhunter.com/trends/liberation-ipa-zero.md) - [Zero-Alcohol Lagers](https://www.trendhunter.com/trends/staropramen-00.md) - [Citrusy Alcohol-Free Shandy Beers](https://www.trendhunter.com/trends/alcoholfree-lemon-lager.md) - [Lime-Flavored Alcohol-Free Beers](https://www.trendhunter.com/trends/partake-lime-brew.md) - [Zesty Alcohol-Free Fruit Lagers](https://www.trendhunter.com/trends/hazy-grapefruit-lager.md) - [Refreshing Low-Alcohol Beers](https://www.trendhunter.com/trends/nirvana-brewery.md)