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# Mouth Burning Gummies
The Firebox Evil Hot Gummi Bears are Spicy

By Romina S. Cortellucci | Published 2012-05-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/firebox-evil-hot-gummi-bears
References: [geekosystem](http://www.geekosystem.com/habanero-chili-gummy-bears/) & [firebox](http://www.firebox.com/product/5337/Evil-Hot-Gummi-Bears)

Sweet has been done and so has sour, but now [spicy food lovers](https://www.trendhunter.com/trends/deathberry-inferno) can rejoice with the [Firebox](https://www.trendhunter.com/trends/flavored-marmelade) Evil Hot Gummi Bears. These treats are infused with [habanero chili](https://www.trendhunter.com/trends/profanity-jam) to give them that extra kick.

Dubbed by their packaging as 'Satan Spawns,' these candies are a great test for those adventurous enough to take on the little devils. Perhaps a friendly competition is in order to see who can tame the baby bears. Yet, for anyone smart enough to steer clear of trying themselves, they would make for an ingenius gag gift.

Not to mention the site origin story for the Evil Hot Gummi Bears is a hilarious take on the three bears story. According to Geekosystem.com, "Beelzibear, the Antipooh, and over a bottle of tequila and a bowl of chilli, reached something of an agreement."

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 29% | Activity: 16% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Spicy Food Treats:** Disruptive innovation opportunity: Create a line of spicy food treats infused with different chili peppers to cater to the growing demand for spicy snacks.
- **Gag Gifts:** Disruptive innovation opportunity: Develop a range of unique and hilarious gag gifts that appeal to a wide audience.
- **Novelty Candy Packaging:** Disruptive innovation opportunity: Design innovative and eye-catching packaging for candies that tells a fun and engaging story.

### Where This Applies

- **Food and Beverage:** Disruptive innovation opportunity: Experiment with new and unique flavor combinations in the food and beverage industry to cater to adventurous taste buds.
- **E-commerce:** Disruptive innovation opportunity: Create an online platform dedicated to selling gag gifts and novelty items, providing a convenient shopping experience for customers.
- **Packaging and Design:** Disruptive innovation opportunity: Offer innovative packaging and design solutions for consumer products, helping brands stand out on the shelves and capture consumer attention.

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