# Alcoholic New Year's Kits Fireball Debuts Free Shots and Hot Drops Kits in Time for New Year's By Grace Mahas | Published 2021-12-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fireball References: [twitter](https://twitter.com/FireballWhisky/status/1468297653490438144)  In anticipation of New Year's, beloved alcohol brand [Fireball](https://www.trendhunter.com/trends/fireball-dragnum-classy-collection) recently launched two new exciting offerings — [free shots](https://www.trendhunter.com/trends/sweet-heat-shot) and Hot Drops kits. To celebrate 2022, Fireball is covering the first 2,022 shots of the new year so that fans can "say good riddance to 2021 and start 2022 off with some heat." To get your hands on a free shot, fans can enter through [Twitter](https://www.trendhunter.com/trends/fireball-cinnamon-delight-red-lipstick) for a chance to win $10. In addition, the brand also debuted the Hot Drops kits that include a countdown clock, a bottle of Fireball Whisky, and shot glasses. The kit also works as a great white elephant present for gift exchanges. The Hot Drops kits are available for a limited time at liquor stores nationwide. Image Credit: Fireball Whisky ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 29% | Activity: 58% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **New Year's Alcohol Kits:** Opportunities for similar alcohol brands to launch unique and creative New Year's kits. - **Free Shots Offerings:** Opportunities for other brands to launch promotions or giveaways to attract new customers and build brand loyalty. - **Holiday Themed Gift Kits:** Opportunities for other brands to offer themed gift kits for various holidays or special occasions. ### Who This Affects Most - **Alcohol Industry:** Industry can continue to create innovative offerings and promotions to attract customers. - **Promotions and Marketing Industry:** Industry can assist with creating promotional campaigns for companies offering similar giveaways or limited edition products. - **Retail Industry:** Retailers could offer pre-packaged gift sets or themed kits to customers for various holidays and occasions. ## Related on Trend Hunter - [Champagne-Inspired Whisky Gifts](https://www.trendhunter.com/trends/fireball-dragnum-classy-collection.md) - [Anti-Valentine’s Day Packs](https://www.trendhunter.com/trends/antivalentines-day-pack.md) - [Whisky-Filled Stockings](https://www.trendhunter.com/trends/whisky-stocking.md) - [Whisky-Inspired Lipstick Shades](https://www.trendhunter.com/trends/fireball-1.md) - [Apple-Inspired Whisky-Based Liqueurs](https://www.trendhunter.com/trends/blazin-apple.md) - [Whisky Shot Garters](https://www.trendhunter.com/trends/fireball-garter.md) - [Barrel-Aged Cinnamon Whiskies](https://www.trendhunter.com/trends/fireball-dragon-reserve.md) - [Festive Cocktail Shelves](https://www.trendhunter.com/trends/ballz-on-the-wallz-kit.md) - [Tear-Infused Whiskys](https://www.trendhunter.com/trends/crierball.md)