# Gun Safety PSAs This Firearms Safety PSA Reminds Parents of a Child's Curiosity By Rebecca Byers | Published 2015-02-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/firearms-safety-psa References: [designtaxi](http://designtaxi.com/news/372730/Children-Playing-With-Condoms-Dildos-Remind-You-To-Lock-Up-Your-Guns/) & [creativity-online](http://creativity-online.com/work/evolve-if-they-find-it-theyll-play-with-it/38929) The Evolve organization has released a series of [print ads](https://www.trendhunter.com/trends/outdoor-advertising-campaign) that remind parents about the nature of childlike curiosity in the form of a firearms safety PSA. The eye-catching ads show young children playing with other "unconventional" and unsuitable toys such as dildos, tampons and condoms. The print ad series aims to highlight that "if they find it, they'll play with it," and reinforces the voices of [gun control activists](https://www.trendhunter.com/trends/no-gun-zones-map-tool) who have long called for the proper security measures around firearms kept in the home. The ads are a followup to last year's "[lock up your guns](https://www.trendhunter.com/trends/this-is-not-a-home)" campaign and serve as a reminder to parents that firearms should be as top of mind as other items when it comes to keeping them out of the curious hands of children. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 80% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Firearms Safety Psas:** Creating impactful PSAs to educate parents about the importance of firearms safety. - **Child Safety Awareness:** Promoting awareness and education about child safety to prevent accidents and potential harm. - **Unconventional Toys and Child Curiosity:** Exploring the relationship between children's curiosity and their interaction with unconventional toys. ### Sectors Adopting This - **Advertising and Marketing:** Developing innovative and attention-grabbing print ads for public service campaigns. - **Gun Safety and Security:** Creating and implementing effective strategies and technologies to ensure the safekeeping of firearms. - **Childcare and Parenting:** Providing resources and guidance for parents to protect their children from potential hazards. ## Related on Trend Hunter - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Anti-Gun Water Toys](https://www.trendhunter.com/trends/antigun-water-toys-jayhayspray20-promotes-change-in-societys-relationship-w.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Child Abuse-Preventing Campaigns](https://www.trendhunter.com/trends/prevent-child-abuse-america.md) - [Satirical Political Campaigns](https://www.trendhunter.com/trends/thoughts-prayers-toilet-paper.md) - [Children-Focused Awareness Commercials](https://www.trendhunter.com/trends/lego2.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Biometric Smart Guns](https://www.trendhunter.com/trends/biometric-smart-guns.md)