# Red-Accented Basketball Shoes Jordan Brand Refreshes the Air Jordan 3 with the 'Fire Red' Colorway By Kanesa D | Published 2022-09-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fire-red-1 References: [hypebeast](https://hypebeast.com/2022/9/air-jordan-3-fire-red-dn3707-160-release-info) & [nike](https://www.nike.com/id/launch?s=upcoming) [Jordan Brand](https://www.trendhunter.com/trends/pink-lotus) has revived the widely popular Air Jordan 3 in its most iconic ‘Fire Red’ colorway. The sneaker, which was initially re-debuted in 2007, was the shoe that earned Michael Jordan MVP honors, a Slam Dunk championship, and a Defensive Player of the Year award. Now, the popular colorway is returning in full force for the Fall season. The Air Jordan 3 ‘Fire Red’ boasts white tumbled leather uppers that are contrasted by elephant print on the overlays. The sneaker offers titular [Jumpman](https://www.trendhunter.com/trends/pure-money) logos, accents on the eyelets, midsoles, and [Nike Air](https://www.trendhunter.com/trends/fire-red-colorway) branding inspired by the original shoe. This version forgoes the Jumpman insignia on the heel counter, a feature that was originally criticized on the 2007 and 2013 models. A full list of features and design elements for the Air Jordan 3 in ‘Fire Red’ can be found on the Nike website. The pair launches on the SNKRS app on September 10. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 30% | Activity: 23% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Revival of Iconic Colorways:** By bringing back classic colorways, brands can tap into the nostalgia of sneaker enthusiasts and capitalize on the demand. - **Minimalist Design with Bold Accents:** Sneaker brands can create buzz by putting a spin on classic designs with unique accents and colors that stand out. - **Limited Edition Releases:** Creating scarcity is a great way to drive demand for new sneaker releases and generate hype among enthusiasts. ### Where This Applies - **Sports Apparel:** Sneaker brands can incorporate bold and unique design elements to appeal to consumers looking for performance and style in their athletic footwear. - **Fashion:** Sneaker brands can capitalize on the popularity of fashion sneakers by incorporating classic and unique designs that appeal to a wider range of consumers. - **E-commerce:** Online retailers can leverage limited edition releases and create exclusive collaborations to drive traffic and sales on their platforms. ## Related on Trend Hunter - [Stark Red-Tonal Basketball Shoes](https://www.trendhunter.com/trends/fire-red-colorway.md) - [Red-Accented Basketball Sneakers](https://www.trendhunter.com/trends/true-red-colorway.md) - [Expanded Simplistic Mid Sneakers](https://www.trendhunter.com/trends/rare-air.md) - [Crimson Tonal Retro Sneakers](https://www.trendhunter.com/trends/retro-dune-red.md) - [Minimal Sleek Basketball Shoes](https://www.trendhunter.com/trends/pure-money.md) - [Stealthy Colorblocked Basketball Shoes](https://www.trendhunter.com/trends/flu-game-colorway.md) - [Subtle Dual-Tonal Sneakers](https://www.trendhunter.com/trends/white-and-navy.md) - [Crisp Tonal Basketball Sneakers](https://www.trendhunter.com/trends/lucky-shorts.md) - [Monochromatic Relaunched Basketball Shoes](https://www.trendhunter.com/trends/reverse-metallic.md)