# Ethereal Aquatic Editorials The Fire in the Sky Michael David Adams Image Series is Dreamlike By Jana Pijak | Published 2013-04-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/fire-in-the-sky-michael-david-adams References: [designscene.net](http://www.designscene.net/2013/04/fire-in-the-sky-michael-david-adams.html) & [designscene.net](http://www.designscene.net/photography/michael-david-adams) The 'Fire in the Sky' Michael David Adams image series captures red haired beauty Cecile as she gracefully poses underwater. This ethereal fashion story embodies its [dreamlike visual concept](https://www.trendhunter.com/trends/summer-dreaming-collection) and brings it to life right in front of our eyes. Gorgeous Wilhelmina models face Cecile floats and dances in the [aquatic portrait series](https://www.trendhunter.com/trends/shells-jewel-collection) while keeping her composure as she holds a series of dynamic and acrobatic poses. In addition to highlighting the beauty of the model's bright red hair, the 'Fire in the Sky' Michael David Adams editorial also captures the organic shapes created by Cecile's [flowing white gown](https://www.trendhunter.com/trends/heli-kalkstein). While the gown creates an endless number of floating forms, the model's pale skin is juxtaposed against the darkness of her watery setting adding to its alluring and moody aesthetic. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 89% | Activity: 88% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Underwater Fashion Photography:** Opportunity to explore unique and captivating fashion editorials captured underwater. - **Ethereal Beauty:** Opportunity to showcase dreamlike and fantastical aesthetics in beauty and fashion campaigns. - **Dynamic Underwater Poses:** Opportunity to create visually compelling and gravity-defying poses in underwater photography. ### Industries Being Reshaped - **Fashion Photography:** Disruptive innovation opportunity to incorporate underwater environments into fashion photography shoots. - **Beauty Industry:** Disruptive innovation opportunity to embrace ethereal and dreamlike aesthetics in beauty campaigns. - **Swimwear Industry:** Disruptive innovation opportunity to showcase swimwear in unique, underwater settings. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Ethereal Oil Lamp Systems](https://www.trendhunter.com/trends/a-realm-of-light.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)