# Extinguished Alcohol Branding Fire Fighter Vodka Packaging Was Designed for Emergency Socials By Amelia Roblin | Published 2012-07-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fire-fighter-vodka-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/07/fire-fighter-vodka-concept.html) & [timmsal.tumblr](http://timmsal.tumblr.com/post/27346101221) Fire Fighter Vodka packaging makes its [alcoholic contents](https://www.trendhunter.com/trends/loganberry-vodka) seem extra special, like the sort of drink you'd only crack out on exceptional occasions. The tagline "Use in case of party," is pretty perfect. Timur Salikhov of Russia conceived a branding concept that looks remarkably different to the way that [spirits are usually presented](https://www.trendhunter.com/trends/vodka-by-saintwoods), rather contained within what looks like a genuine metal fire extinguisher canister. A characteristic bold red was used to coat the majority of the [beverage bottle](https://www.trendhunter.com/trends/weekender-wheat) and a silver top with a flared cap makes Fire Fighter Vodka packaging resemble one further. A clean and bold white typeface labels the product very simply, as one would find on the home safety device. It's ready for consumption in the event of a near alcohol outage crisis. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 41% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Unique Alcohol Packaging:** The Fire Fighter Vodka packaging presents a unique and eye-catching design, disrupting traditional alcohol branding. - **Emergency-themed Branding:** The fire extinguisher-inspired design of Fire Fighter Vodka packaging taps into the trend of emergency-themed branding, offering a playful and memorable experience for consumers. - **Minimalist Labeling:** The clean and bold white typeface on the Fire Fighter Vodka packaging reflects the trend of minimalist labeling in the beverage industry. ### Sectors Adopting This - **Alcohol and Spirits:** The Fire Fighter Vodka packaging trend presents opportunities for alcohol and spirits companies to create unique and attention-grabbing branding concepts. - **Packaging and Design:** The emergence of unique alcohol packaging designs like Fire Fighter Vodka opens up opportunities for packaging and design industries to create innovative and visually appealing solutions. - **Marketing and Advertising:** The emergency-themed branding trend seen in Fire Fighter Vodka packaging offers opportunities for marketers and advertisers to create memorable campaigns that resonate with consumers. ## Related on Trend Hunter - [Propellant Charge Tube-Housed Vodkas](https://www.trendhunter.com/trends/ukrainian-spirit.md) - [Vintage Fire Extinguisher Champagnes](https://www.trendhunter.com/trends/code-rouge-edition.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Carton-Packaged Milk Vodkas](https://www.trendhunter.com/trends/black-cow-pure-milk-vodka.md) - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [Fashion-Branded Vodka Packaging](https://www.trendhunter.com/trends/crystal-head-vodka-x-joshua-kane.md) - [Easy-to-Use Fire Extinguishers](https://www.trendhunter.com/trends/agni-fire-extinguisher-redesign.md)