# 70s-Inspired Influencer Lookbooks The New Fiorucci Lookbook Stars Instagram Model Sarah Snyder By Riley von Niessen | Published 2018-04-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fiorucci-lookbook References: [hypebae](https://hypebae.com/2018/4/fiorucci-sarah-snyder-fall-winter-lookbook) & [fiorucci](https://www.fiorucci.com/us/) A new Fiorucci lookbook was recently released by the revolutionary fashion label that's known for its impact on the industry throughout the 1970s, which stars famed [Instagram](https://www.trendhunter.com/trends/fashion-in-2023) model and influencer Sarah Snyder. Throughout the images that comprise the lookbook, the young model poses in a range of retro attire, including a variety of black and red vinyl garments that make a big statement. In addition to the vinyl pants, dresses, jackets and skirts that the Fiorucci lookbook spotlights are graphic tees that boast the brand's name and wavy imagery, [denim pieces with patchwork additions](https://www.trendhunter.com/trends/ksubi-by-elle-collection), athletic underwear with logo bands, transparent pants, hoodies, and much more. When available, the styles featured in the lookbook will be available on the brand's site, as well as from participating retailers. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 94% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Retro Fashion:** Opportunity for brands to capitalize on the 70s-inspired fashion trend by creating retro-inspired collections. - **Influencer Marketing:** Businesses can leverage the power of influencers like Sarah Snyder to promote their fashion brands and increase sales. - **Vinyl and Transparent Fashion:** Innovation opportunity for designers to explore vinyl and transparent materials in their fashion collections for a bold and statement-making look. ### Sectors Adopting This - **Fashion Retail:** Retailers can stock and promote retro-inspired fashion collections to cater to the growing demand for nostalgic fashion trends. - **Social Media Marketing:** Brands can harness the popularity of influencers on platforms like Instagram to boost brand visibility and engage with a wider audience. - **Fashion Design:** Designers can experiment with vinyl and transparent materials to create innovative and eye-catching fashion pieces. ## Related on Trend Hunter - [Lifestyle Influencer-Backed Lines](https://www.trendhunter.com/trends/nara-smith-2.md) - [Influencer-Starring Fashion Campaigns](https://www.trendhunter.com/trends/prettylittlething-2.md) - [Fall Influencer-Backed Capsules](https://www.trendhunter.com/trends/caitlin-covington.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Fashion Recap Artful Books](https://www.trendhunter.com/trends/fashion-in-2023.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)