# Black-Owned Scotch Brands Fior Scotch is Founded by Retired Marine Major Eric Dominijanni By Kalin Ned | Published 2024-09-10 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/fior-scotch References: [fiorscotch](https://www.fiorscotch.com/)  Fior Scotch, founded by Retired Marine Major Eric Dominijanni, is notable for being both the only U.S. veteran-owned and Black-owned Scotch brand. This unique positioning adds significant appeal to consumers interested in supporting diverse and veteran-owned businesses. The journey of Fior Scotch began with Major Dominijanni's personal blend of Scotch, developed from his collection and refined into what he called the 'Infinity Bottle.' After significant personal experimentation and collaboration with industry experts, this blend was formalized into Fior, which is celebrated for its [balanced and clean flavor profile](https://www.trendhunter.com/trends/the-heart-cut-12-ncnean-distillery). In addition to its distinctive taste, Fior Scotch [supports a meaningful cause](https://www.trendhunter.com/trends/misunderstood-whiskey). A portion of each sale benefits 'Operation Gratitude,' which aids veterans and their families. Thus, consumers may be drawn to Fior not only for its quality and [unique origin](https://www.trendhunter.com/trends/puerto-rican-heritage) but also for its alignment with charitable contributions. Image Credit: Fior Scotch ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 98% | Activity: 96% | Freshness: 28% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Veteran-owned Spirits:** A rising number of spirits brands are founded by veterans, emphasizing quality and unique narratives that attract patriotic consumers. - **Black-owned Alcohol Brands:** The growing presence of Black-owned alcohol brands taps into consumer demands for diversity and representation in the beverage industry. - **Charitable Alcohol Purchases:** Alcohol brands that integrate charitable contributions into their sales appeal to consumers seeking to make a positive social impact with their purchases. ### Where This Applies - **Alcohol and Beverage:** Innovations in inclusive ownership and philanthropy are creating new avenues for engagement within the alcohol and beverage industry. - **Veteran-owned Businesses:** Veteran-owned businesses are gaining traction across various sectors, offering products and services that resonate with values of trust and commitment. - **Diversity and Inclusion:** The emphasis on diversity and inclusion within industries offers opportunities for underrepresented groups to enter and thrive in traditionally exclusive markets. ## Related on Trend Hunter - [Black-Owned Hibiscus Liqueur Brands](https://www.trendhunter.com/trends/awardwinning-liqueur.md) - [Black-Owned Multi-Grain Whiskeys](https://www.trendhunter.com/trends/dublase.md) - [Diversity-Celebrating Whiskey Brands](https://www.trendhunter.com/trends/abisola-whiskey.md) - [Black Athlete-Honouring Whiskeys](https://www.trendhunter.com/trends/the-trifecta.md) - [Black-Owned Cream Liqueurs](https://www.trendhunter.com/trends/ls-cream.md) - [Black History-Celebrating Whiskeys](https://www.trendhunter.com/trends/ten-to-one.md) - [Ultra-Aged Single Malts](https://www.trendhunter.com/trends/The-House-of-The-Viceroy.md) - [Unique Scotch Whiskeys](https://www.trendhunter.com/trends/whistlepig-whiskeys.md) - [Culture-Honoring Sparkling Wines](https://www.trendhunter.com/trends/severan.md)