# Finnish Cafe Branding Ekberg is the Oldest and Most Well-Known Bakery in Finland By Rebecca Byers | Published 2015-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/finnish-cafe References: [thedieline](http://www.thedieline.com/blog/2015/9/7/ekberg) Ekberg is a Finnish cafe and bakery brand that has a history dating back to 1852. The [oldest bakery in Finland](https://www.trendhunter.com/trends/common-breads), Ekberg was in need of an updated brand strategy in order to stay competitive with new competitors. Having been in the same location for over a hundred years, the creative team at Kuudes Kerros decided to play up these local traditions in the [packaging design scheme](https://www.trendhunter.com/trends/core-legends). The sleek, sophisticated typography is amplified with a teal and white color scheme that feels intricate yet light. Some of the packaging features a loose herringbone pattern, while others are messy flecks of teal against white. Overall, the [updated packaging and visual branding](https://www.trendhunter.com/trends/higgidy) for this Finnish cafe helps to establish the brand as being forward-thinking as well as rooted in tried and true traditions. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 72% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Local Traditions:** Emphasizing local traditions in brand strategy and packaging design can create a unique and authentic experience for customers. - **Forward-thinking Branding:** Incorporating sleek typography and modern color schemes can help establish a brand as innovative and future-focused. - **Rooted in Tradition:** Balancing modern elements with traditional aesthetics can create a sense of heritage and reliability for a brand. ### Who This Affects Most - **Food and Beverage:** Brands in the food and beverage industry can adopt a similar approach to emphasize local traditions and differentiate themselves from competitors. - **Packaging Design:** The packaging design industry can explore incorporating herringbone patterns and messy flecks of color to create unique and visually appealing packaging for various products. - **Hospitality and Tourism:** In the hospitality and tourism industry, incorporating local traditions in branding and design can help businesses establish a sense of authenticity and cultural connection, attracting customers seeking unique experiences. ## Related on Trend Hunter - [Juxtaposing Finnish Design-Themed Cafes](https://www.trendhunter.com/trends/el-fant-caf.md) - [Italian Artful Brand Refreshes](https://www.trendhunter.com/trends/iittala.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Eye-Catching Cracker Packaging](https://www.trendhunter.com/trends/wasa-crispbread.md) - [Contemporary Bakery Designs](https://www.trendhunter.com/trends/bakery-in-panama-city.md) - [Aesthetically Pleasing Decaf Packaging](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee.md) - [Exquisite Bakery Designs](https://www.trendhunter.com/trends/pastis-de-belm.md) - [Packaging Anniversary Refresh](https://www.trendhunter.com/trends/kings-hawaiian-2.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md)