# Retailed Airline Meals Finnair's Business Class Menu Items Will Be Sold in Grocery Stores By Ell Smith | Published 2020-10-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/finnairs-business-class References: [washingtonpost](https://www.washingtonpost.com/travel/2020/10/16/plane-food-store-covid/) & [finnair](https://www.finnair.com/pl/AYPortal/wds/DisplayPage.action?SITE=FINRFINR&COUNTRY_SITE=INT&LANGUAGE=GB&PAGE=BCML) It was recently announced that [Finnair's](https://www.trendhunter.com/trends/helsinki-airport-1) Business class menu items will be sold in grocery stores, marking an exciting time for the airline and representing a pivot in [in-flight dining experiences](https://www.trendhunter.com/trends/fresh-meals1). We don't typically associate flying with a decent meal, but Finnair knows that good food is part of what makes a satisfied customer. That's why the airline always attempts to prepare high-end offerings for its Business Class patrons. Now, however, these excellently crafted meals have been recognized and are available in K-Citymarket stores in Finland. The first of the pre-packaged meals to be sold include the Nordic-Japanese-inspired offerings, which features smoked fish and mushroom risotto, and roasted carrots with blue cheese mousse. The cheese component of the mousse is highly unconventional for airline-inspired food, and represents a cultural shift in what's expected from flying experiences. Image Credit: Washington Post illustration; Qantas Airlines; iStock ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 55% | Activity: 71% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **In-flight Dining Experiences:** Businesses that provide high-end in-flight dining experiences could explore opportunities in creating pre-packaged meals for retail sale. - **Combining Cultural and Culinary Elements:** Airlines that incorporate unconventional cultural ingredients in their meal offerings, such as cheese mousse, can identify a unique selling point for their brand and products. - **Premium Retail Food Products:** Grocery stores that offer gourmet meal options typically reserved for airline passengers could create differentiation and attract consumers looking for unique culinary experiences. ### Who This Affects Most - **Airlines:** Airlines could leverage their high-end in-flight dining experiences to create new revenue streams by creating pre-packaged meal options for retail sale. - **Retail:** The sale of premium airline meals in grocery stores presents an opportunity for retailers to offer unique food options that cater to consumers looking for gourmet experiences. - **Food and Beverage:** The use of unconventional and culturally diverse ingredients in airline meals could represent a new trend in the industry for businesses looking to set themselves apart from competitors. ## Related on Trend Hunter - [Elevated In-Flight Dining Experiences](https://www.trendhunter.com/trends/inflight-dining-experience.md) - [Chef-Led In-Flight Dining Programs](https://www.trendhunter.com/trends/inflight-dining-program.md) - [Collaborative Airline Dining Menus](https://www.trendhunter.com/trends/seasonal-dining-selections.md) - [Elevated In-Flight Menus](https://www.trendhunter.com/trends/delta-airlines-1.md) - [Revisited Inflight Menus](https://www.trendhunter.com/trends/greatest-hits-menu.md) - [Fresh In-Flight Offerings](https://www.trendhunter.com/trends/fresh-meal-options.md) - [Enhanced In-flight Dining](https://www.trendhunter.com/trends/torus-pak-flight-meals.md) - [Premium Economy Meal Options](https://www.trendhunter.com/trends/singapore-airlines-economy-meals.md) - [European-Inspired In-Flight Menus](https://www.trendhunter.com/trends/european-destination.md)