# Tween Skateboarder Campaigns Nordstrom Kids' Clothing Range is Endorsed by 15-Year-Old Finn McGill By Jana Pijak | Published 2017-03-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/finn-mcgill References: [youtube](https://www.youtube.com/watch?v=Z0E-ldYg9no) Teen skateboarder Finn McGill is the face of this inspiring ad campaign for [Nordstrom](https://www.trendhunter.com/trends/christmas-in-july-sale) Kids. The department store is known for its mix of high quality clothing, beauty and home offerings and recently enlisted the help of young influencers to promote its Gen Z clothing range. These influencers range from well-known tween artists to athletes that are meant to act as authentic and relatable brand ambassadors. 15-year-old Finn McGill is a skateboarder who is captured hanging out with friends in the middle of a deserted skate park. In this Nordstrom Kids ad, the teen athlete describes what inspires him and aims to send a positive message to others his age. McGill names his family and friends as his main inspirations and recounts memories of surfing and skating from a young age. Additionally, he ends the ad with a message of hope and perseverence for others looking to get into the world of sports by stating that getting hurt doesn't mean that one should give up on their dreams. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 10% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Gen Z Influencer Marketing:** Using young influencers, such as tween artists and athletes, is an effective way to promote clothing ranges to Gen Z. - **Authentic Brand Ambassadors:** Authentic and relatable brand ambassadors, like 15-year-old Finn McGill, help establish connections with younger audiences. - **Positive Brand Messaging:** Including positive messaging and promoting perseverance can help brands connect with younger audiences and establish loyalty. ### Industries Being Reshaped - **Retail:** Brands can utilize young, relatable influencers to market to Gen Z and sell items of clothing through various retailers. - **Athletic Wear:** By using athletes such as skateboarder Finn McGill, brands can market athletic clothing to Gen Z and inspire young athletics to achieve their dreams. - **Marketing:** The use of authentic and relatable brand ambassadors can lead to successful marketing campaigns and establish brand loyalty amongst younger generations. ## Related on Trend Hunter - [Gen Z Skateboarding Campaigns](https://www.trendhunter.com/trends/first-flips.md) - [Taekwondo Champion Sports Campaigns](https://www.trendhunter.com/trends/skylar-park.md) - [Skateboarding-Inspired Ads](https://www.trendhunter.com/trends/always-pushing.md) - [Youth Intern Social Stunts](https://www.trendhunter.com/trends/intern-social-stunt.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Skateboarder-Inspired Footwear Spots](https://www.trendhunter.com/trends/nyjah-4.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Storytelling-Forward Footwear Campaigns](https://www.trendhunter.com/trends/old-meets-knu.md)