# Refreshing Botanically Infused Vodkas Finlandia Botanical Comes in Two Distinct Flavor Options By Michael Hemsworth | Published 2021-07-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/finlandia-botanical References: [bevnet](https://www.bevnet.com/spirits/2021/finlandia-launches-two-new-vodkas-cucumber-mint-and-wildberry-rose) & [finlandia](http://www.finlandia.com/) The Finlandia Botanical vodka line is a new offering from the brand focused on delivering exceptional flavor for consumers to enjoy in their favorite recipes. The spirits come in two flavor options including [Wildberry & Rose](https://www.trendhunter.com/trends/grey-goose-berry-rouge) and Cucumber & Mint, which both feature a 30% ABV with 73-calories per serving. The vodkas are crafted with [no added sugars](https://www.trendhunter.com/trends/zero-sugar-variety-pack) or artificial sweeteners, while also features a naturally gluten-free recipe that has no artificial flavors in the mix. Finlandia Vodka Global Master Mixologist Pekka Pellinen spoke on the new Finlandia Botanical vodka line saying, "Boasting the best Finnish nature has to offer, FINLANDIA BOTANICAL combines the versatility and mixability of vodka with the craftsmanship of [botanical infusions](https://www.trendhunter.com/trends/nolets-silver-gin) in a way previously only associated with gin. Sipped in a spritz, on the rocks, or with tonic, the new expression will invoke the dreamy night-less nights of the Finnish summer.” ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 20% | Activity: 12% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Infused Vodkas for Health-conscious Consumers:** Opportunity for companies to create more health-focused options in the vodka market. - **Blending Vodka and Gin Features:** Opportunity for companies to create unique hybrid spirits with the mixability of vodka and the botanical infusions of gin. - **Gluten-free and No Added Sugar Spirits:** Opportunity for companies to cater to the growing demand for gluten-free and sugar-free drink options. ### Sectors Adopting This - **Alcoholic Beverages:** Opportunity for companies to continue innovating in the competitive alcoholic drinks market. - **Food and Beverage:** Opportunity for restaurants and bars to incorporate these unique infused vodkas into their cocktail menus. - **Health and Wellness:** Opportunity for companies to tap into the health-conscious consumer market with these all natural spirits. ## Related on Trend Hunter - [Botanical Vodka Seltzers](https://www.trendhunter.com/trends/plant-botanical.md) - [Elegant Honeysuckle-Infused Spirits](https://www.trendhunter.com/trends/honeysuckle-vodka.md) - [Botanical-Infused RTD Cocktails](https://www.trendhunter.com/trends/ketel-one-botanical-vodka.md) - [Citrusy Branded Spirit Cocktails](https://www.trendhunter.com/trends/skyy-vodka-soda.md) - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md) - [Naturally Flavored Alcohol-Free Vodkas](https://www.trendhunter.com/trends/alcoholfree-flavored-vodkas.md) - [Refreshing Finnish Cocktails](https://www.trendhunter.com/trends/zero-sugar-variety-pack.md) - [Spirits-Based Seltzers](https://www.trendhunter.com/trends/truly-vodka-seltzer.md) - [Fruit-Forward Finnish Liqueurs](https://www.trendhunter.com/trends/lingoncello.md)