# Profane French Fries New Zealand Burger King Ad Gives Gateway Tolls the Finger By Vincent Salera | Published 2009-02-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fingertising-burger-king-ad-gives-tolls-the-finger References: [adsoftheworld](http://adsoftheworld.com/media/print/burger_king_toll_this) This ad for [Burger King](https://www.trendhunter.com/trends/burger-kings-advertisements) New Zealand certainly catches your attention. They are promoting $2 off a purchase at the Burger King located at the last stop before drivers hit the new Northern Gateway. The campaign also seems to suggest it would be a good idea to show the ad to the toll collector when asked to fork over $2. We have seen many ads in the past with different objects or body parts forming the middle finger, but I must admit that it never really gets old, especially when a sense of humor is involved. The ad was created by advertising agency Y&R Auckland, New Zealand with creative direction by Vaughn Davis and David Bell. The copywriting is by Richard Loseby. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 26% | Activity: 80% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Humorous Resistance Ads:** More companies may start using humorous advertising to prompt resistance to new or unpopular policies. - **Print Advertising:** Despite the shift to digital advertising, print advertising can still be effective and make a strong impact. - **Directing Traffic:** Businesses may invest more in directing traffic to specific locations or online pages to increase foot or website traffic. ### Sectors Adopting This - **Fast Food:** Fast food companies can utilize humorous advertising to attract new customers and increase sales. - **Advertising:** The marketing industry can invest in print advertising to reach audiences and create compelling campaigns. - **Transportation:** Businesses in the transportation industry can invest in tactics to direct traffic to specific routes or toll locations to increase revenue. ## Related on Trend Hunter - [Illusory Fry Billboards](https://www.trendhunter.com/trends/fing-fing-cajun-chips.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [QSR Burger Chain Campaigns](https://www.trendhunter.com/trends/whopper-island.md) - [Free Food-Promoting Campaigns](https://www.trendhunter.com/trends/burger-king-whopper.md) - [Maple Syrup-Drizzled Burgers](https://www.trendhunter.com/trends/maple-bacon-fried-chicken-burger.md) - [Rewritten Christmas Song Ads](https://www.trendhunter.com/trends/hijacking-christmas.md) - [Crispy Chip-Shaped Fries](https://www.trendhunter.com/trends/crispy-dippers.md)