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# Finger-Paint Campaigns
KFC Finger Lickin' Ads

By Ayman | Published 2008-04-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/finger-painting-kfc-campaign
References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/04/finger-lickin-good-ads.html)

Not to be outdone by [McDonald's](https://www.trendhunter.com/trends/all-flavour-no-mess) recent creative campaigns, **[KFC](https://www.trendhunter.com/trends/believe-in-chicken)** has come up with a clever arsty campaign of its own.

Revolving around its infamous "Finger Lickin' Good" slogan, the print ads which were created by *Bartle Bogle Hegarty* ad agency, London utilize "finger art" drawings that represent three KFC products: Finger Lickin' Drumsticks, Finger Lickin' Mini Fillet Burger, and Finger Lickin' Cobbette (corn).

I love the artsy finger-painting representation which gives the "Finger Lickin' Good" slogan a new life. Nicely done.

Check out some recent creative McDonald's ads and a [PETA](https://www.trendhunter.com/trends/plantbased-pancake-slam) anti-KFC ad:

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 47% | Activity: 41% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Finger-paint Advertising:** Opportunities for ad agencies to create unique campaigns using finger art drawings as a creative and eye-catching representation for products or services.
- **Brand Slogan Revival:** Opportunities for brands to revitalize their slogans using creative campaigns that give them a new life.
- **Competitive Creative Marketing:** Opportunities for brands to compete creatively and come up with unique advertising campaigns in response to their competitors.

### Sectors Adopting This

- **Advertising:** Agencies can utilize this trend of finger-paint advertising in a variety of industries.
- **Fast Food:** Brands in the fast-food industry can come up with creative campaigns and revitalize their slogans.
- **Marketing and Branding:** Opportunities for professionals in marketing and branding to bring new life to traditional campaigns and slogans.

## Related on Trend Hunter

- [Chicken-Centered Campaigns](https://www.trendhunter.com/trends/believe-in-chicken.md)
- [Illusory Fry Billboards](https://www.trendhunter.com/trends/fing-fing-cajun-chips.md)
- [Emotive Fried Chicken Campaigns](https://www.trendhunter.com/trends/kfcs-enjoy-its-beautiful.md)
- [AI-Generated Art Challenges](https://www.trendhunter.com/trends/kfc-x-fiiiiiingers.md)
- [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md)
- [Ice Cream Stick-Inspired Campaigns](https://www.trendhunter.com/trends/kfc-brazil.md)
- [Chicken Wing QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-australia-1.md)
- [Pristine Fast Food Campaigns](https://www.trendhunter.com/trends/all-flavour-no-mess.md)
- [Hand-Shaped Forks](https://www.trendhunter.com/trends/finger-lickin-fork.md)
