# Age-Reserving Peptide Creams The Merlot Skin Care Advanced Repair Fine Lines Cream is Celebratory By Michael Hemsworth | Published 2021-10-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fine-lines-cream References: [drugstorenews](https://drugstorenews.com/merlot-skin-cares-fine-line-cream-protects-moisturizes-skin) & [merlotskincare](https://www.merlotskincare.com) The Merlot Skin Care Advanced Repair Fine Lines Cream is a celebratory skincare product being launched by the brand to mark its 20th anniversary and offer consumers a way to greatly enhance their regime. The product is formulated with vitamin C along with shea butter to help [protect and moisturize the skin](https://www.trendhunter.com/trends/procollagen-peptide-plumping-moisturizer), while the use of [age-reserving peptides](https://www.trendhunter.com/trends/peptide-skincare-serum) in the formula aids with keeping skin look youthful. The cream will help to firm the skin and reduce the appearance of dark spots. Founder and CEO Wayne Beckley commented on the inspiration behind the new Merlot Skin Care Advanced Repair Fine Lines Cream and the brand's anniversary saying, "We’re so grateful to our longtime customers, many who have been with us from the very beginning. We’ve always wanted to deliver products that really work for people. Being an independent brand has given us the agility to respond to what customers are asking for.” ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 4% | Activity: 19% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Age-reserving Peptide Skincare:** Formulating skincare products with age-reserving peptides will become a common trend among skincare brands. - **Commendation-inspired Anniversary Products:** Brands will start creating limited edition skincare products as a way to celebrate their anniversary and show appreciation to their customers. - **Dark Spot Reduction Formulae:** More skincare brands will begin to incorporate formulas and ingredients targeted at reducing the appearance of dark spots. ### Who This Affects Most - **Skincare:** Skincare brands will greatly benefit from creating skincare products that incorporate age-reserving peptides. - **Beauty:** Limited edition commemoration-inspired beauty products will become popular among customers and a new area of focus for beauty brands. - **Personal Care:** Personal care brands must begin to incorporate specialized formulas and ingredients designed to target specific skincare needs like dark spot reduction. ## Related on Trend Hunter - [Multi-Layer Milky Moisturizers](https://www.trendhunter.com/trends/aging-cream.md) - [Strengthening Skin Creams](https://www.trendhunter.com/trends/resilience-cream.md) - [Repairing Anti-Aging Creams](https://www.trendhunter.com/trends/repairing-antiaging-cream.md) - [Anti-Aging Corrective Creams](https://www.trendhunter.com/trends/antiaging-corrective-cream.md) - [Skin Longevity Creams](https://www.trendhunter.com/trends/skin-longevity.md) - [Buttery Biotech Moisturizers](https://www.trendhunter.com/trends/biogenic-melting-cream.md) - [Dermocosmetic Firming Creams](https://www.trendhunter.com/trends/smoothing-and-firming-cream.md) - [Affordable Aging Serums](https://www.trendhunter.com/trends/remedy-for-aging.md) - [Groundbreaking Skincare Concentrates](https://www.trendhunter.com/trends/groundbreaking-skincare-concentrate.md)