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# Classy Jolly Roger Cups
Fine Bone China Tankard Brings a Rebellious Side to Tea Drinking

By Matt Ho | Published 2011-07-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/fine-bone-china-tankard
References: [selectism](http://www.selectism.com/news/2011/07/27/fine-bone-china-tea-tankard/) & [newandlingwood](http://www.newandlingwood.co.uk/product.php?id=841#)

Normally, when you hear the word China used in the context of tea, you think of something elegant and classy; however, the Fine Bone China Tankard has taken a different approach.

Instead of a clean white finish or light blue floral designs, the Fine Bone China Tankard takes on a more rebellious design. These wonderful little cups have been dressed up in a [skull and crossbones theme](https://www.trendhunter.com/trends/2025-halloween-drinkware). But to add a touch of royalty to these grim images, a crown has been put on top of the jolly roger just to add a bit of formality to the table. It's probably not what grandma is used to drinking out of, but I'd say it's a wicked change that brings an edge to [afternoon tea](https://www.trendhunter.com/trends/halloween-tea-assortment).

## Trend Insights (Trend Hunter)

- Score: 0.4/10
- Popularity: 2% | Activity: 3% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Rebellious Tableware:** Designing tableware with a rebellious theme, like the Fine Bone China Tankard, can appeal to consumers seeking non-traditional products.
- **Mix-and-match Table Settings:** Offering interchangeable designs and daring combinations in table settings can provide a unique and personalized experience for consumers.
- **Alternative Tea Drinking Culture:** Creating a subculture around alternative tea drinking behaviors, like using unconventional cups, can generate a new market that caters to younger, more rebellious customers.

### Sectors Adopting This

- **Tableware Industry:** The tableware industry can benefit from incorporating unconventional designs and creating mix-and-match sets to attract a wider range of consumers.
- **Tea Industry:** The tea industry can tap into a new market by promoting alternative and non-traditional tea drinking cultures, using rebellious designs like the Fine Bone China Tankard to appeal to younger, edgier customers.
- **Consumer Goods Industry:** The consumer goods industry can explore the trend of non-traditional products and mix-and-match sets, creating a unique and personalized experience for customers seeking something different.

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