# Advanced Animal Tracking Collars The Second Version of FindMy Collars Tracks Your Cattle By Grace Mahas | Published 2019-11-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/findmy-collars References: [iotbusinessnews](https://iotbusinessnews.com/2019/10/31/02098-findmy-launches-next-generation-satellite-iot-livestock-tracker-powered-by-globalstar/) & [globalstar](https://www.globalstar.com/en-us/) Globalstar Europe Satellite Services Ltd. recently launched the second model of the FindMy Collar -- a device that tracks livestock animals using next-generation tracking. The upgraded version now features [easy-to-use Bluetooth](https://www.trendhunter.com/trends/aircard-pro-and-airnotch-pro) and a [longer-life battery](https://www.trendhunter.com/trends/secondgeneration-apple-airtag) that can be replaced for lower maintenance. The second-generation FindMy Collars use low-cost STX3 chipset that connect to a fleet of Low Earth Orbit satellites allowing farmers to track their cattle in regions without mobile phone networks. Due to the affordable pricing of this [animal tracking collar](https://www.trendhunter.com/trends/agricultural-livestock), even customers who have farms in locations with ideal mobile coverage are opting to use FindMy Collars in lieu of other providers. “FindMy is a perfect example of design, engineering, and industrial creativity, and amply demonstrates how satellite technology and the Internet of Things can be harnessed to powerfully solve real-world problems," said Mark O'Connell, the General Manager of Globalstar EMEA. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 33% | Activity: 39% | Freshness: 9% - Audience gender: 70% men, 30% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Next-generation Animal Tracking:** The second version of FindMy Collars showcases the potential for advanced animal tracking using next-generation technology. - **Satellite-based Tracking Solutions:** The use of Low Earth Orbit satellites in the FindMy Collars offers a disruptive innovation opportunity for the animal tracking industry. - **Affordable and User-friendly Tracking Collars:** The introduction of the second-generation FindMy Collars provides an opportunity to offer affordable and easy-to-use tracking collars for farmers. ### Industries Being Reshaped - **Livestock Tracking:** The second version of FindMy Collars presents a disruptive innovation opportunity in the livestock tracking industry by providing efficient and cost-effective tracking solutions. - **Satellite Communication:** The integration of satellite technology in the FindMy Collars opens up an innovative market for satellite communication solutions in various industries. - **Internet of Things (iot) in Agriculture:** The combination of satellite technology and IoT in FindMy Collars creates opportunities for the adoption of IoT solutions in the agriculture sector. ## Related on Trend Hunter - [Satellite-Connected Dog Collars](https://www.trendhunter.com/trends/satellai-dog-collar.md) - [AI-Driven Dog Collars](https://www.trendhunter.com/trends/aidriven-dog-collars.md) - [Enhanced Connectivity Pet Trackers](https://www.trendhunter.com/trends/life360-pet-gps.md) - [Compact Pet Tracking Units](https://www.trendhunter.com/trends/fi-mini-1.md) - [Biometric GPS Canine Collars](https://www.trendhunter.com/trends/invoxia-smart-dog-collar.md) - [Escape-Proof Dog Collar](https://www.trendhunter.com/trends/halo-collar-1.md) - [GPS-Enabled Dog Trackers](https://www.trendhunter.com/trends/pitpat.md) - [AI-Powered Dog Collars](https://www.trendhunter.com/trends/fi-series-3-plus.md) - [Cat-Tracking Collars](https://www.trendhunter.com/trends/tile-for-cats.md)