# Social-First Shade Match Campaigns Erborian's Find Your Match Experience Launched on TikTok By Laura McQuarrie | Published 2025-10-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/find-your-match References: [businesswire](https://www.businesswire.com/news/home/20251009916758/en/Perfect-Corp.-Partners-With-Erborian-to-Power-Find-Your-Match-TikTok-Campaign-with-Virtual-Try-On) & [vm.tiktok](https://vm.tiktok.com/ZNHtUxoGQwfFF-YS47D/)  With so many aesthetic factors to consider when choosing a new complexion product—like shade and finish—[Erborian](https://www.trendhunter.com/trends/frenchkorean) teamed up with [Perfect Corp.](https://www.trendhunter.com/trends/parfums-christian-dior) to launch the Find Your Match experience for its new CC Crème. With this partnership, Erborian is bringing Perfect Corp.’s Virtual Try-On technology to [TikTok](https://www.trendhunter.com/trends/moisture-match-up-campaign), empowering beauty consumers to make confident choices by seeing how different products appear on their skin with AI and AR. This experience realistically applies makeup shades directly to a user's face in real time to visibly demonstrate the differences between the light new CC Crème, medium BB Crème, and full Super BB. Once a shade has been selected, it's virtually and seamlessly applied across the entire face for a fun, highly personalized, and mess-free shade match experience. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 54% | Activity: 61% | Freshness: 52% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Virtual Try-on Technology:** The use of AI and AR in virtual try-ons redefines consumer interaction by allowing users to visualize cosmetic products in real-time, enhancing online shopping experiences. - **Social-first Marketing Strategies:** Leveraging platforms like TikTok for launching interactive campaigns engages a younger, tech-savvy demographic through familiar social channels. - **Personalized Beauty Solutions:** Customization in beauty products through technology addresses individual consumer preferences, leading to more satisfying and targeted product offerings. ### Where This Applies - **Beauty and Cosmetics:** The integration of virtual try-on technologies in the beauty industry creates possibilities for personalized shopping experiences that boost consumer confidence in product choices. - **Augmented and Virtual Reality:** Advancements in AR and VR present new avenues for businesses to create immersive and interactive experiences that enhance consumer engagement. - **Social Media Platforms:** The increasing use of social media as a direct marketing tool opens up opportunities for brands to connect dynamically and creatively with audiences. ## Related on Trend Hunter - [AI-Powered Foundation-Matching Platforms](https://www.trendhunter.com/trends/ai-shade-finder.md) - [Gamified Shade-Matching Activations](https://www.trendhunter.com/trends/rare-beauty-and-sephora.md) - [AI Shade-Matching Experiences](https://www.trendhunter.com/trends/complexion-concierge-roadshow.md) - [AR-Powered Makeup Experiences](https://www.trendhunter.com/trends/beauty-bestie-20.md) - [AI-Powered Foundation Finders](https://www.trendhunter.com/trends/ai-foundation-finder.md) - [Shade-Matching Makeup Devices](https://www.trendhunter.com/trends/boldhue.md) - [Shade-Matching Pop-Ups](https://www.trendhunter.com/trends/base-camp-tour.md) - [Virtual Makeup Try-Ons](https://www.trendhunter.com/trends/parfums-christian-dior.md) - [Bespoke K-Beauty Foundations](https://www.trendhunter.com/trends/bespoke-neo.md)