# Snack Bar Billboards The 'Find Your Fave' Campain Encourages the Public to Have a Free Sample By David Ingram | Published 2015-09-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/find-your-fave References: [blog.creamglobal](http://blog.creamglobal.com/right_brain_left_brain/2015/09/ooh-ad-of-the-week-nakd-findyourfave-edible-billboard-uk.html) & [naturalbalancefoods](https://www.naturalbalancefoods.co.uk/) The 'Find Your Fave' campaign for [Nakd's](https://www.trendhunter.com/trends/nkd-classpass-promotion) fruit and nut bars is a piece of interactive marketing that creatively encourages the public to try a sample for themselves. Made by [Total Media](https://www.trendhunter.com/trends/sunset-sixer), the advertising campaign erected a public Nakd billboard that spelled out the words: "Find Your Fave." The twist was that the phrase was actually made from items in Nakd's product line that could be detached and sampled by anyone passing by. This [colorful billboard campaign](https://www.trendhunter.com/trends/tates-bake-shops) is an excellent way to spread a brand's message, and is also a far more creative method of handing out free samples of a product. Perhaps the best part of this marketing campaign for Nakd will be the amount of word-of-mouth advertising it will develop long after the billboard is eaten away and gone. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 63% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Marketing:** Opportunity for businesses to engage consumers through innovative and interactive marketing campaigns. - **Experiential Advertising:** Chance to create memorable brand experiences by using physical installations that allow consumers to interact with the product. - **Word-of-mouth Advertising:** Potential to generate significant buzz and viral marketing through the unique and memorable nature of the campaign. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage companies to enhance brand awareness and encourage trial through creative interactive marketing campaigns. - **Advertising and Marketing:** Potential for advertising and marketing agencies to develop disruptive campaigns that engage consumers in new and exciting ways. - **Outdoor Advertising:** Chance for outdoor advertising companies to offer unique and attention-grabbing solutions for brands looking to create a memorable impact. ## Related on Trend Hunter - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Tasty Nutritious Snack Campaigns](https://www.trendhunter.com/trends/deliciously-satisfying.md) - [Cheerful Healthy Snack Campaigns](https://www.trendhunter.com/trends/garden-veggie-snacks.md) - [Exclusive Food Sampling Initiatives](https://www.trendhunter.com/trends/instore-sampling.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Snack Bar Fitness Promotions](https://www.trendhunter.com/trends/nkd-classpass-promotion.md) - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md)