# CGI-Created Fashion Campaigns Coach's Find Your Courage Campaign Stars Virtual Human imma By Laura McQuarrie | Published 2024-02-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/find-your-courage References: [ww.fashionnetwork](https://ww.fashionnetwork.com/news/Coach-launches-find-your-courage-campaign-featuring-virtual-human-and-celebrities)  Find Your Courage is a new campaign from Coach that sits at the intersection of physical and virtual worlds. As the brand describes, "The campaign is inspired by the way today's younger generations are redefining what it means to be 'real' through the lens of many concepts of self—and the courage it takes to navigate and embrace the complex layers of identity." In line with this, the campaign influenced by artificial intelligence and created using [CGI](https://www.trendhunter.com/trends/maybelline-new-york) stars imma, a digital creator recognizable for her cropped bright pink hair. Alongside the virtual human, model and digital creator imma, Lil Nas X, Camila Mendes, Youngji Lee, Kōki and Wu Jinyan also star in the Coach Find Your Courage campaign. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 90% | Activity: 86% | Freshness: 21% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Virtual Human Models:** Exploring the intersection of physical and virtual worlds through CGI-created fashion campaigns. - **Artificial Intelligence Influenced Campaigns:** Harnessing AI to redefine concepts of 'real' and embrace complex layers of identity in fashion advertising. - **Digital Creator Collaborations:** Engaging with digital creators like imma to bring authenticity and innovation to fashion marketing. ### Where This Applies - **Fashion & Apparel:** Integrating CGI and virtual humans to disrupt traditional fashion marketing strategies. - **Advertising & Marketing:** Utilizing AI and digital creators to create impactful and boundary-pushing advertising campaigns. - **Artificial Intelligence Technology:** Enhancing identity exploration through AI-powered campaigns and virtual collaborations in the technology sector. ## Related on Trend Hunter - [Courageous Style Campaigns](https://www.trendhunter.com/trends/revive-your-courage.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Celebrity-Backed Bag Campaigns](https://www.trendhunter.com/trends/in-my-tabby.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [GenAI Fashion Campaigns](https://www.trendhunter.com/trends/desigual-x-neural-fashion.md) - [GenAI Flip Phone Campaigns](https://www.trendhunter.com/trends/styled-with-moto.md) - [AI-Created Luggage Campaigns](https://www.trendhunter.com/trends/ai-campaigns.md) - [Metaverse-Launched Luxury Fashion Collections](https://www.trendhunter.com/trends/coach-spring-2024.md)