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# Summer-Ready Cali Streetwear
Students Releases Its Second 'Find the Cure' Collection

By Niko Pajkovic | Published 2022-03-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/find-the-cure
References: [hypebeast](https://hypebeast.com/2022/3/students-second-find-the-cure-collection) & [students.golf](https://students.golf/)

California-based [streetwear label](https://www.trendhunter.com/trends/corteiz-7) Students has announced the launch of its second 'Find the Cure' collection, this time delivering an eclectic ensemble of fleece wear, caps, and graphic t-shirts, all of which center around artwork-driven designs.

Headlining the new collection is the new 'Start with Us' pullover hoodie, which is adorned with a one-color Better Swing Bureau illustration on the back with Strudents' signature branding on the front. Meanwhile, graphic t-shirts arrive with [Golf-inspired graphics](https://www.trendhunter.com/trends/head-golf-ss26) and lingo, such as the Be Squared shirt, which features 'Swing Mechanics' text on the front.

Rounding out the collection is a series of accessories, including the brand's new '[Elements](https://www.trendhunter.com/trends/fresh-elements-skincare)' tote bag, which comes dressed in an eye-pleasing pattern featuring grass, bunker sand, and leaf imagery.

Image Credit: Ryan Thomas Murray

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 78% | Activity: 28% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What's Driving This Trend

- **Artwork-driven Streetwear Designs:** The integration of artwork-driven designs in streetwear provides opportunities for disruptive innovation in the fashion and art industries.
- **Golf-inspired Graphic Tees:** The rising trend of Golf-inspired graphics and lingo in streetwear offers opportunities for disruptive innovation in the sports and fashion industries.
- **Eclectic Fleece Wear Collections:** The growing popularity of eclectic fleece wear collections in streetwear presents opportunities for disruptive innovation in the fashion and textile industries.

### Who This Affects Most

- **Fashion Industry:** The integration of unique designs and artwork in streetwear presents innovative opportunities for fashion designers, retailers, and manufacturers.
- **Art Industry:** The incorporation of artwork in streetwear provides new opportunities for artists to expand their reach and create innovative collaborations with fashion brands.
- **Sports Industry:** The integration of sports-inspired graphics and lingo in streetwear presents opportunities for sports brands to enter the fashion industry and collaborate with designers.

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