# Google Maps Candy Hunts The M&M's 'Find Red' Campaign is Deliciously Interactive By Shelby Lee Walsh | Published 2010-11-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/find-red References: [adsoftheworld](http://adsoftheworld.com/media/tv/mms_on_the_search_for_red_in_canada) & [youtube](http://www.youtube.com/watch?v=l1R4Nnbc9zI&feature=player_embedded) [M&M's](https://www.trendhunter.com/trends/digital-snowball-fight) and [Google](https://www.trendhunter.com/trends/squid-game-1) have paired up for a deliciously delightful Canadian competition called 'Find Red.' Four of the infamous "spokescandies" -- Yellow, Orange, Green and Blue -- have lost their friend Red and they need Canadian customers to help them find their melt-in-your-mouth buddy. The prize for finding him on Google Maps street view? A red smart for two car. The only thing that would make this 'Find Red' campaign sweeter would be winning a lifetime supply of M&M's too. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 23% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Brand Campaigns:** Companies can engage their customers through interactive brand campaigns like 'Find Red' by M&M's and Google Maps. - **Gamification of Marketing:** Incorporating gamification elements in marketing strategies, such as the candy hunts on Google Maps, can increase customer engagement and brand loyalty. - **Location-based Marketing:** Location-based marketing on platforms like Google Maps can add an interactive layer to brand campaigns, like the 'Find Red' competition by M&M's. ### Where This Applies - **Food and Beverage:** Food and beverage companies can explore gamified marketing strategies to increase brand recognition and customer engagement, like M&M's did with their 'Find Red' campaign. - **Technology:** Technology companies can develop more location-based marketing solutions for brand campaigns, like Google Maps did with the M&M's 'Find Red' competition. - **Automotive:** Companies in the automotive industry can partner with other brands to offer unique and interactive prize opportunities in marketing campaigns, like the red smart for two car in M&M's 'Find Red.' ## Related on Trend Hunter - [Candy-Themed Doorbell Promotions](https://www.trendhunter.com/trends/mms-and-ring.md) - [Digital Snowball Fights](https://www.trendhunter.com/trends/digital-snowball-fight.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Exclusive In-Store Sleepovers](https://www.trendhunter.com/trends/mms-fun-club.md) - [Customizable Retail Experiences](https://www.trendhunter.com/trends/personalized-offerings.md) - [Candy Refill Pop-Ups](https://www.trendhunter.com/trends/mms-rescue-booths.md) - [Superhero Chocolate Candies](https://www.trendhunter.com/trends/mms-and-marvel.md) - [Candy Emergency Squads](https://www.trendhunter.com/trends/mms-halloween-rescue-squad.md) - [Interactive Easter Chocolate Experiences](https://www.trendhunter.com/trends/gold-bunny.md)