# Color-Matching Cosmetics This Service Will Find a Lipstick That Matches a Customer's Hair Color By Katherine Pendrill | Published 2015-10-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/find-a-lipstick References: [bustle](http://www.bustle.com/articles/117453-lime-crimes-website-will-tell-you-what-lipstick-goes-with-your-rainbow-colored-hair) & [allure](http://www.allure.com/beauty-trends/blogs/daily-beauty-reporter/2015/10/lime-crime-hairspiration-page.html) 'Lime Crime' just launched a new website that will find a lipstick that matches each customer's hair color. While rainbow-colored hair has become extremely popular, it can be difficult to find cosmetics that complement these unexpected hues. This website helps customers find the [perfect makeup to match](https://www.trendhunter.com/trends/mycolourmatchcom) their vibrant tresses. Lime Crime is an indie cosmetics brand that specializes in [non-traditional lipstick colors](https://www.trendhunter.com/trends/the-emperor-kraken-duo). Instead of offering traditional drug-store hues, the company sells lipstick colors such as fuchsia, teal and even black. Lime Crime's latest online feature relies on a customer's hair color in order to find a lipstick in the perfect shade. The website offers two different options for each hair color, which gives customers more shades to choose from. Lime Crime's new service is perfect for customers who are unsure of what makeup to pair with their bold and vibrant strands. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 51% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Color-matching Cosmetics:** Color-matching services for cosmetics can provide personalized makeup options for customers with non-traditional hair colors. ### Where This Applies - **Cosmetics:** The cosmetics industry can benefit from developing color-matching services to cater to customers with unique hair colors. - **E-commerce:** E-commerce platforms can explore integrating color-matching tools to enhance the online shopping experience for beauty products. - **Haircare:** Haircare brands can collaborate with cosmetics companies to develop products that complement and enhance non-traditional hair colors. ## Related on Trend Hunter - [Personalized Lip Product Services](https://www.trendhunter.com/trends/sensual-lip-custom-match.md) - [Shade-Matching Makeup Devices](https://www.trendhunter.com/trends/boldhue.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Color-Centric Makeup Experiences](https://www.trendhunter.com/trends/color-elfnalysis.md) - [Color-Matching Beauty Devices](https://www.trendhunter.com/trends/boldhue-starter-kit.md) - [Color Matching Platforms](https://www.trendhunter.com/trends/its-my-color.md) - [Digital Hair Color Consultations](https://www.trendhunter.com/trends/licensed-colorist-ondemand.md) - [Digitized Hair Consultations](https://www.trendhunter.com/trends/sally-beauty-1.md) - [Social-First Shade Match Campaigns](https://www.trendhunter.com/trends/find-your-match.md)