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# Fruit-Infused Craft Coffees
Cat & Cloud's El Salvador Finca Redonda is Sourced from Chalatenango

By Jana Pijak | Published 2020-02-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/finca-redonda
References: [catandcloud](https://catandcloud.com/collections/coffee/products/el-salvador-finca-redonda-honey)

Cat & Cloud's Finca Redonda coffee is sourced from the mountains of Chalatenango, El Salvador and the region's local farm of the same name. The beans were brought back to the coffee company's California headquarters by [Bell Cisneros](https://www.trendhunter.com/trends/br03-helipad) and Kristin Leonard who participated in a recent Chalatenango Best Cup Coffee Auction -- the first event of its kind.

Known for its [premium coffee blends](https://www.trendhunter.com/trends/brave-day), [subscription service](https://www.trendhunter.com/trends/baristaquality-milk) and coffee-themed podcast, Cat & Cloud aims to introduce more American audiences to authentic and global flavors like this El Salvador blend.

The flavor profile of the Finca Redonda blend is described as juicy with notes of cantaloupe and papaya highlighted and its sweet yet balanced taste makes it an easy-drinking coffee with medium strength.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 70% | Activity: 91% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Global Coffee Blends:** Companies can incorporate exotic and authentic flavors to bring new experiences to coffee lovers.
- **Premium Subscription Services:** Offering a subscription service that delivers high-quality coffee blends straight to the consumer's doorstep can provide convenience and exclusivity.
- **Farm-to-table Coffee Sourcing:** Sourcing coffee directly from local farms can provide traceability and transparency, as well as promote sustainable and ethical practices.

### Where This Applies

- **Coffee Roasting and Distribution:** By experimenting with unique coffee blends and farm-to-table sourcing, coffee roasting and distribution companies can differentiate themselves in a crowded market.
- **Food and Beverage Retail:** Premium subscription services that offer unique coffee blends can provide new revenue streams for food and beverage retailers.
- **Agricultural Technology:** Technology that provides transparency and traceability in the coffee supply chain can promote ethical and sustainable practices and provide consumers with greater product knowledge.

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