# Sultry Santa Spreads Financial Times 'How to Spend it' Pictorial Will Give You Holiday Spirit By Armida Ascano | Published 2010-12-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/financial-times-how-to-spend-it References: [fashionising](http://www.fashionising.com/pictures/b--A-different-take-on-Santa-photography-5581.html) & [ft](http://www.ft.com/home/us) The Financial Times 'How to Spend it' spread is an unusually haute take on traditional Santa Claus photography. Further than you can imagine from the mall photos with rent-a-Santa from your childhood, this holiday feature will have you thinking Santa Claus is a frisky man. Featuring the fabulous Katja Verheul, the Financial Times 'How to Spend it' spread is anything but holy. From the looks of it, Katja has been a good girl, posing happily with three elderly men dressed as jolly old saint Nick. Check this hot holiday feature out in the gallery to encourage you to be good for next year. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 62% | Activity: 23% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Haute Santa Claus Photography:** There is an opportunity for professional photographers to create high-fashion and glamorous Santa Claus photoshoots, providing a unique and luxurious holiday experience. - **Frisky Santa Claus Concept:** Entrepreneurs can explore the idea of offering playful and risqué Santa Claus experiences, appealing to those who want a more unconventional and fun-filled holiday season. - **Unconventional Holiday Festivities:** There is potential to disrupt traditional holiday celebrations by offering alternative and non-traditional activities, catering to individuals seeking a fresh and vibrant holiday experience. ### Sectors Adopting This - **Photography:** Photography studios can tap into the demand for high-fashion Santa Claus photoshoots, providing a premium and exclusive service. - **Fashion and Retail:** Brands can create a range of stylish and fashionable Santa Claus outfits, appealing to individuals who want to embody the holiday spirit in a chic and trendy way. - **Entertainment and Events:** Event organizers can curate unconventional holiday events that offer unique and memorable experiences, attracting those looking for an alternative way to celebrate the festive season. ## Related on Trend Hunter - [Opulent Holiday Apparel Lineups](https://www.trendhunter.com/trends/brunette-the-label-3.md) - [Health-Conscious Holiday Drink Ads](https://www.trendhunter.com/trends/tenzing-christmas-ad.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Delicate Holiday Loungewear Collections](https://www.trendhunter.com/trends/holiday-in-the-sun.md) - [Santa-Themed Hotel Experiences](https://www.trendhunter.com/trends/santa-suite.md) - [Quirky Santa Murals](https://www.trendhunter.com/trends/cushelle.md) - [High-Society-Inspired Holiday Initiatives](https://www.trendhunter.com/trends/the-bergdorf-soire.md) - [Santa-Themed Chocolate Treats](https://www.trendhunter.com/trends/kit-kat-santas.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md)