# Social Media-Savvy Financial Pop-Ups The Stack House Attempts to Empower Women Through Finance By Kalin Ned | Published 2019-05-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/financial-popup References: [stackshouse](https://www.stackshouse.com/about) As the gendered wealth gap is a common concern among consumers today, immersive activations like financial pop-ups are attempting to engage people and educate, all the while providing an aesthetically friendly backdrop for photos. Stacked House is one such educational financial pop-up that seeks to empower women. Described as "a visual spectacle, sensory experience and [Instagram](https://www.trendhunter.com/trends/instagram-family-popup) playground," the temporary activation boasts a Debt Boxing Gym, a Retirement Rodeo, a Gold Bar, and more. More importantly, the financial pop-up harnesses its approachable atmosphere to boost [financial literacy](https://www.trendhunter.com/trends/lakefront-finance) with a Money Moves room by Zelle that helps individuals make informed financial choices, as well as the Stacks Salon which advises attendees how to "boost earnings and map out [their] next side hustle." Although the activation sparked some criticism, the financial pop-up proves to be a creative way of engaging the topic of finance. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 83% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Financial Pop-ups:** Disruptive innovation opportunity: Creating immersive and educational experiences that engage and empower specific target audiences, such as women, in the field of finance. - **Boosting Financial Literacy:** Disruptive innovation opportunity: Developing interactive and approachable platforms or spaces that help individuals make informed financial choices and improve their understanding of personal finance. - **Innovative Financial Activations:** Disruptive innovation opportunity: Combining creativity, aesthetics, and technology to create unique financial experiences that not only educate but also provide visually appealing backdrops for social media content. ### Sectors Adopting This - **Finance and Banking:** Disruptive innovation opportunity: Integrating immersive and educational elements into financial institutions, pop-up events, or virtual platforms to improve the accessibility and engagement of financial services. - **Technology and Social Media:** Disruptive innovation opportunity: Leveraging technology and social media platforms to create interactive and visually appealing experiences that educate and empower individuals in the realm of personal finance. - **Event Planning and Experiential Marketing:** Disruptive innovation opportunity: Collaborating with brands and organizations to design and execute immersive and educational financial activations that resonate with target audiences and create memorable experiences. ## Related on Trend Hunter - [Financial Literacy Platforms](https://www.trendhunter.com/trends/secret-u.md) - [Comforting Financial Pop-Ups](https://www.trendhunter.com/trends/experian.md) - [Digital Community-Branded Product Lines](https://www.trendhunter.com/trends/girl-math-gang.md) - [Financial Literacy Board Games](https://www.trendhunter.com/trends/gamified-financial-literacy.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Millennial Nostalgia Banking Campaigns](https://www.trendhunter.com/trends/allt-bank.md) - [Financial E-Learning Experiences](https://www.trendhunter.com/trends/fidelity.md) - [Financial Literacy Metaverses](https://www.trendhunter.com/trends/fortune-island.md) - [Growth-Focused Beauty Pop-Ups](https://www.trendhunter.com/trends/self-growth-studio.md)