# Millennial Financial Literacy Cafes You Can Get Financial Advice Services Over Coffee and Wine By Alyson Wyers | Published 2015-01-30 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/financial-advice-services References: [psfk](http://www.psfk.com/2015/01/ideo-massmutual-masters-program-adulthood-finance.html) & [ideo](http://www.ideo.com/work/helping-you-find-your-inner-adult) The Society of Grownups offers financial advice services specifically targeted towards millennials. The 'Masters Program for Adulthood' was developed by insurance company [MassMutual Financial Group](https://www.trendhunter.com/trends/stay-ready) and design agency IDEO. Rather than existing as online courses or something similar, the classes and workshops allow young people to gather in a physical building. Described as one part cafe and one part education center, the financial advice services allow people under 40 to embrace their inner adult over coffee and [cheap wine](https://www.trendhunter.com/trends/sip-and-learn). The space hosts nightly events and guest speakers on topics like retirement, saving for a mortgage and starting a family as well as your next career move. This means the discussions help you reach not just professional goals, but personal ones as well in an environment that's actually enjoyable. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 62% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Education](https://www.trendhunter.com/education) ## Key Themes ### Why This Trend Is Growing - **Millennial Financial Literacy Cafes:** Financial advice services tailored for millennials in a cafe-like setting, providing an immersive and enjoyable learning experience. - **Physical Personal Development Spaces:** Physical buildings that offer classes, workshops, and social events for young adults to gather and enhance their personal and professional skills. - **Multi-disciplinary Education Centers:** Education centers that combine financial literacy with other areas of personal development, creating holistic learning experiences for millennials. ### Industries Being Reshaped - **Financial Services:** Financial institutions can create innovative spaces and programs to provide personalized financial advice and education for millennials. - **Hospitality:** Cafes, restaurants, and bars can partner with financial companies to offer spaces that provide financial advice services alongside food and beverage offerings. - **Education:** Educational institutions can adopt a multi-disciplinary approach to integrate financial literacy into their curriculums and create spaces for personalized learning and development. ## Related on Trend Hunter - [Comforting Financial Pop-Ups](https://www.trendhunter.com/trends/experian.md) - [Financial Literacy Board Games](https://www.trendhunter.com/trends/gamified-financial-literacy.md) - [Youth-Targeted Finance Campaigns](https://www.trendhunter.com/trends/little-learners-big-earners.md) - [Financial Literacy Platforms](https://www.trendhunter.com/trends/secret-u.md) - [Modern Millennial Finance Books](https://www.trendhunter.com/trends/how-to-unfck-your-finances-a-little-bit-each-day.md) - [Teen Finance Education](https://www.trendhunter.com/trends/simplybudget.md) - [Brunch-Themed Prepaid Cards](https://www.trendhunter.com/trends/avocado-toast-iced-coffee-card.md) - [Millennial Nostalgia Banking Campaigns](https://www.trendhunter.com/trends/allt-bank.md) - [Student-Friendly Bank Visits](https://www.trendhunter.com/trends/garanti-bbva.md)