# Energizing Orange Sodas Jones Soda Recently Created the First Final Fantasy-Themed Soda in the US By Katherine Pendrill | Published 2016-12-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/final-fantasythemed-soda References: [chewboom](http://www.chewboom.com/2016/11/28/wizs-energizing-elixir-by-jones-soda-debuts-at-target-stores/) & [amazon](https://www.amazon.com/Wizs-Energizing-Elixir-FINAL-FANTASY/dp/B01MXSBU20?tag=trenhunt0f-20) In late November, [Jones Soda](https://www.trendhunter.com/trends/fiesta-jones) teamed up with [SQUARE ENIX Inc.](https://www.trendhunter.com/trends/tsun-scoops) to release the first Final Fantasy-themed soda in the US. Timed to coincide with the launch of FINAL FANTASY XV, the new soda gave fans a unique way to celebrate the game's release. Dubbed 'Wiz’s Energizing Elixir,' the Final Fantasy-themed soda gained its unique name from an in-game location known as the Wiz Chocobo Post. The drink itself was orange and cream-flavored and sweetened with cane sugar just like Jones Soda's other products. As a special gift to fans, those who showed proof of purchase of FINAL FANTASY XV at [Target](https://www.trendhunter.com/trends/owala-x-diet-coke) stores were treated to a free bottle of the energizing soda. The unique promotion demonstrates how game company can partner with food and beverage brands to create collectors items that will also appeal to non-fans. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 64% | Activity: 52% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Themed Beverages:** The trend of releasing themed beverages by video game and entertainment companies continues for fan celebration. - **Event-specific Products:** Companies can release products timed with the launch of a highly-anticipated event as this leads to greater engagement from fans. - **Promotional Products:** Creating promotional items to reward customer behavior and drive sales can help to increase brand loyalty. ### Who This Affects Most - **Food and Beverage:** Food and beverage companies can collaborate with video game companies to gain access to new customers and enhance brand recognition. - **Video Games:** Video game companies can create themed products to deepen the connection their customers have with their brand and game titles. - **Retail:** Retail companies can use promotional items to drive sales and promote specific products within their stores. ## Related on Trend Hunter - [Gamer-Targeted Diet Sodas](https://www.trendhunter.com/trends/coke-ultimate-zero-sugar.md) - [Crayon-Themed Soda Branding](https://www.trendhunter.com/trends/crayonthemed-soda.md) - [Game-Themed Soft Drinks](https://www.trendhunter.com/trends/coca-cola-2.md) - [Fruity Latin-Inspired Sodas](https://www.trendhunter.com/trends/fiesta-jones.md) - [Video Game-Themed Cold Drinks](https://www.trendhunter.com/trends/gong-cha-x-final-fantasy.md) - [Video Game-Themed Whiskeys](https://www.trendhunter.com/trends/final-fantasy-xiv-whiskeys.md) - [Fantasy-Inspired Soda Flavors](https://www.trendhunter.com/trends/cocacola-dreamworld.md) - [Game-Inspired Ice Cream Flavors](https://www.trendhunter.com/trends/tsun-scoops.md) - [Soda Advent Calendars](https://www.trendhunter.com/trends/soda-advent-calendars.md)