# Game-Themed Music Players Sony Created a 'Final Fantasy XV' Walkman, Headphones and Speaker By Joey Haar | Published 2016-11-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/final-fantasy-xv References: [engadget](https://www.engadget.com/2016/11/28/sony-made-a-walkman-for-final-fantasy-xv-fans/) & [sony.jp](http://www.sony.jp/walkman/store/special/a-ffxv/http://) Final Fantasy, the sprawling and intense fantasy and science-fiction franchise, is one of the most beloved of its type, and the video game series is extending beyond its virtual environs with new, branded 'Final Fantasy XV' gear from [Sony](https://www.trendhunter.com/trends/walkman-mwa306). The electronics giant released a [Walkman](https://www.trendhunter.com/trends/new-sony-walkmans), speaker and headphones that are branded with references to the upcoming game. As the 'XV' indicates, Final Fantasy XV is the latest in a long-running and incredibly popular video game franchise. The role-playing game franchise is one of the most famous in the world of video games, with a rabid fan base. As such, it makes sense for Sony, a tech company, to brand its products with such a franchise. Though the Walkman, speakers and headphones aren't likely peripherals for Final Fantasy XV itself, video game fans are a demographic likely to use those devices regularly. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 20% | Activity: 33% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Branded Gaming Accessories:** Opportunity for companies to collaborate with popular video game franchises and create branded accessories that cater to a passionate fan base. - **Cross-media Collaboration:** Opportunity for entertainment companies to extend their brands beyond virtual environments by partnering with tech companies to create themed products. - **Targeted Tech Accessories:** Opportunity for tech companies to target specific demographics, such as video game fans, by designing accessories that resonate with their interests. ### Industries Being Reshaped - **Gaming Accessories:** The gaming accessories industry can collaborate with video game franchises to design and produce branded accessories that enhance the gaming experience. - **Entertainment Technology:** The entertainment technology industry can partner with popular franchises to create themed products that appeal to fans and expand their product offerings. - **Consumer Electronics:** The consumer electronics industry can capitalize on targeting niche markets, like video game enthusiasts, by developing tailored accessories that align with their interests. ## Related on Trend Hunter - [Gold-Plated Hi-Fi Audio Players](https://www.trendhunter.com/trends/new-sony-walkmans.md) - [Video Game-Themed Whiskeys](https://www.trendhunter.com/trends/final-fantasy-xiv-whiskeys.md) - [Retro High-Quality Audio Devices](https://www.trendhunter.com/trends/walkman-mwa306.md) - [Cassette Player-Inspired Smartphone Accessories](https://www.trendhunter.com/trends/walkman-sss.md) - [High-Resolution Audio Players](https://www.trendhunter.com/trends/premium-music-players.md) - [Game-Inspired Gaming Chairs](https://www.trendhunter.com/trends/final-fantasy-vii-rebirth1.md) - [Custom Football Team Headphones](https://www.trendhunter.com/trends/sony-x-nfl.md) - [Audio-Enhancing Music Players](https://www.trendhunter.com/trends/sony-walkman-nwa306.md) - [Neck-Worn Gaming Speakers](https://www.trendhunter.com/trends/panasonic-soundslayer-gnw10.md)