# Pop-Up Party Busses Square Enix Brings Final Fantasy XIII Gaming to the Street By TopDog | Published 2010-01-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/final-fantasy-party-bus References: [technabob](http://technabob.com/blog/2010/01/13/final-fantasy-xiii-party-bus/) & [1up](http://www.1up.com/do/newsStory?cId=3177603) The Final Fantasy Party Bus is one of the greatest things ever to hit the streets of San Fransisco. Gaming gear supplier [Square Enix](https://www.trendhunter.com/trends/final-fantasy-vii-rebirth1) is responsible for bringing Final Fantasy XIII to the street and it’s sure to draw some large crowds. The Final Fantasy Party Bus is an example of Pop-Up marketing at its finest, except that there are no bikinis, or in-house beverages. If you want get a chance to see the mobile gaming bus in action, you can Twitter follow on their official twitter account [here.](http://twitter.com/PlayFFXIII) ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 47% | Activity: 92% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Marketing:** The Final Fantasy Party Bus demonstrates the potential for brands to use pop-up events as a unique and interactive marketing strategy. - **Gaming Events:** The Final Fantasy Party Bus highlights the growing trend of gaming events that bring immersive experiences to fans outside of traditional venues. - **Mobile Gaming:** The Final Fantasy Party Bus showcases the opportunity for game developers and suppliers to create mobile gaming experiences that can reach audiences in unconventional locations. ### Sectors Adopting This - **Marketing:** The Final Fantasy Party Bus opens up new possibilities for the marketing industry to explore innovative ways of engaging consumers through pop-up events and experiences. - **Gaming:** The Final Fantasy Party Bus indicates the potential for the gaming industry to expand beyond traditional venues and bring interactive gaming experiences to various locations. - **Transportation:** The Final Fantasy Party Bus presents an opportunity for the transportation industry to capitalize on the popularity of gaming events by providing specialized transportation services for mobile gaming experiences. ## Related on Trend Hunter - [Video Game-Themed Cold Drinks](https://www.trendhunter.com/trends/gong-cha-x-final-fantasy.md) - [Game-Inspired Gaming Chairs](https://www.trendhunter.com/trends/final-fantasy-vii-rebirth1.md) - [Video Game-Themed Whiskeys](https://www.trendhunter.com/trends/final-fantasy-xiv-whiskeys.md) - [Game-Themed Plush Toys](https://www.trendhunter.com/trends/square-enix-1.md) - [Video Game Cookie Collections](https://www.trendhunter.com/trends/final-fantasy-vii-rebirth.md) - [RPG-Inspired Merchandise](https://www.trendhunter.com/trends/kingdom-hearts-1.md) - [Wearable Gaming Speakers](https://www.trendhunter.com/trends/wearable-gaming-speaker.md) - [Drugstore Beauty Pop-Ups](https://www.trendhunter.com/trends/physicians-formulas-glambulance.md) - [Game-Inspired Ice Cream Flavors](https://www.trendhunter.com/trends/tsun-scoops.md)