# Accessible Smart Money Apps The 'fina' Finance App Helps Users Made Smart Decisions By Michael Hemsworth | Published 2022-04-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fina-finance-app References: [betalist](https://betalist.com/startups/fina?utm_campaign=startup-85995&utm_medium=atom&utm_source=newsfeed) & [heyfina](https://www.heyfina.com/?ref=betalist)  The 'fina' finance app is a tool for consumers to implement into their lifestyle that will help with making [smarter decisions with money](https://www.trendhunter.com/trends/moneta-lend) without the need to rely on industry professionals. The app aims to democratize access to financial products and thus open more consumers to opportunities in line with their aspirations. This is done without complex jargon and hefty fees to maximize the number of consumers who can take advantage of the process. The 'fina' finance app offers [bank-level security](https://www.trendhunter.com/trends/isave) for data and protects investments up to €100,000 in Germany. The users account can only be managed via their personal linked device, which will further help to optimize security and ensure only authorized parties have access. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 39% | Activity: 40% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Democratization of Finance:** Apps like 'fina' are helping to democratize access to financial products to maximize the number of consumers who can take advantage of the process. - **Smart Money Management:** The 'fina' app aims to help users make smarter decisions with money without the need to rely on industry professionals. - **Bank-level Security:** The 'fina' app offers bank-level security for data and protects investments up to €100,000 in Germany. ### Sectors Adopting This - **Financial Technology (fintech):** The FinTech industry can benefit from developing accessible and secure smart money management apps like 'fina' for consumers to track and manage their finances more easily. - **Banking:** Banks can explore partnerships with apps like 'fina' to provide their customers with an added layer of security and accessibility to their financial information. - **Consumer Goods:** Consumer goods providers can explore adding finance management apps like 'fina' to their product offerings to provide value-added services to their customers. ## Related on Trend Hunter - [Unified Financial Management Platforms](https://www.trendhunter.com/trends/fina-money.md) - [AI-Fueled Finance Apps](https://www.trendhunter.com/trends/aifueled-finance-apps.md) - [Action-Focused Finance Apps](https://www.trendhunter.com/trends/clearmoney-app.md) - [AI Financial Wellness Apps](https://www.trendhunter.com/trends/ai-fincheck.md) - [Privacy-Focused Budgeting Apps](https://www.trendhunter.com/trends/apollo-personal-finance-app.md) - [Personalized Finance Suggestion Apps](https://www.trendhunter.com/trends/momocredit.md) - [RPG Finance Apps](https://www.trendhunter.com/trends/finshark-app.md) - [Stress Reduction Finance Apps](https://www.trendhunter.com/trends/moneycoach-app.md) - [AI Investment Assistants](https://www.trendhunter.com/trends/finpal.md)