# Earth Friendly Filtration Mathieu Lehanneur Creates the Ultimate Air Cleaning Device By Tisah Tucknott | Published 2009-07-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/filtration-system-mathieu-lehanneur References: [nextnature.net](http://www.nextnature.net/?p=2516) & [mathieulehanneur](http://www.mathieulehanneur.com/) Mathieu Lehanneur has created a unique [filtration system](https://www.trendhunter.com/trends/mito-air-purifier) using plants. This device uses plants to absorb the dirty air, and is inevitably processed by the plants leaves and roots. The air that is released back into the room is completely purified. Imagine improving your [indoor air quality](https://www.trendhunter.com/trends/airsancta) by using one of these fancy creations by Mathieu Lehanneur. **Implications** - The rise of environmentalism, especially in major metropolitan areas, has caused city-dwellers to take a closer look at pollution and carbon emissions. These Earth-conscious consumers are looking for ways to improve their interior air quality in a natural, organic way. Plant-based air filters that use photosynthesis are the latest innovations in this niche. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 37% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Plant-based Filtration:** The use of plants in air filtration systems is a disruptive innovation opportunity for companies looking to target Earth-conscious consumers. - **Photosynthesis-based Air Filters:** Photosynthesis-based air filters offer a unique and organic way to improve indoor air quality and are a potential disruptive innovation for the air filtration industry. - **Environmental Air Purification:** The trend towards environmentalism is driving demand for air filters that offer green, sustainable, and effective solutions for improving air quality indoors. ### Who This Affects Most - **Air Filtration:** Companies in the air filtration industry can explore opportunities to create plant-based air filters that offer green and effective solutions for improving indoor air quality. - **Indoor Air Quality:** Industries related to indoor air quality, such as HVAC and home appliances, can incorporate photosynthesis-based air filters in their products to meet the rising demand for sustainable and natural solutions. - **Environmental Sustainability:** Businesses that focus on environmental sustainability can leverage the trend towards plant-based air filters to introduce innovative and eco-friendly products to the market. ## Related on Trend Hunter - [Plant-Shaped Air Purifiers](https://www.trendhunter.com/trends/artsy-air-purifiers.md) - [Algae-Powered Air Purifiers](https://www.trendhunter.com/trends/algenair-aerium.md) - [Plant-Powered Air Purifiers](https://www.trendhunter.com/trends/neo-px-air-purifier.md) - [Plant-Powered Air Purifiers](https://www.trendhunter.com/trends/decorative-air-purifier.md) - [Minimalist Purifying Planters](https://www.trendhunter.com/trends/blow.md) - [Indoor Air Quality-Improving Gardens](https://www.trendhunter.com/trends/elpo-indoor-vertical-garden.md) - [Moss-Powered Air Purifiers](https://www.trendhunter.com/trends/moss-air.md) - [Air-Purifying Houseplants](https://www.trendhunter.com/trends/neoplants.md) - [Dynamic Air-Purifying Speakers](https://www.trendhunter.com/trends/vox-aeris.md)