# Collapsible Water Filtration Bottles This Bottle Can Filter Out Microorganisms and Microplastics By Rahul Kalvapalle | Published 2023-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/filtration-bottles References: [newatlas](https://newatlas.com/outdoors/hydrapak-flux-collapsible-filter-bottle/) & [hydrapak](https://hydrapak.com/products/flux-1-5l-filter)  [Hydrapak](https://www.trendhunter.com/trends/hydrapak-hydrasleeve) has announced the latest and greatest in its celebrated line of portable water filtration bottles in the form of the 'Flux+,' a 1.5-liter offering that is designed to pack compact whilst also filtering a significant amount of water collected from natural sources such as rivers and streams. The 'Flux+' water filtration bottle is equipped with a filter mechanism that is capable of tackling microorganisms, enabling greater peace of mind when collecting water during intrepid outdoor adventures. Also offered as a separate product, the 'Filter Cap' is said to be able to destroy 99.99 percent of [waterborne bacteria, microplastics and parasitic cysts](https://www.trendhunter.com/trends/grayl-geopress-ti-black-edition). Available for a price of $55, this water filtration bottle ticks all the boxes due to its combination of microorganism-busting features, portability and [collapsible design](https://www.trendhunter.com/trends/elio). Image Credit: Hydrapak ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 86% | Activity: 78% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Portable Water Filtration:** Opportunity for a portable water filtration industry that emphasizes on the removal of microorganisms and microplastics. - **Compact Design for Outdoor Gear:** Opportunity for the fast-growing compact outdoor gear industry to incorporate high-quality water filtration mechanisms into their products. - **Adventurer's Safety in Mind:** Opportunity for the adventure gear industry to produce more safety-focused products like the Flux+ filtration bottle equipped with a mechanism that can tackle microorganisms, providing greater peace of mind during outdoor adventures. ### Where This Applies - **Outdoor and Adventure Gear Industry:** The outdoor and adventure gear industry could benefit from producing compact designs and more safety-focused products in the incorporation of high-quality water filtration mechanisms into their products. - **Water Filtration Industry:** The water filtration industry could focus on portable and compact designs that emphasize both microorganism and microplastic filtration. - **Sustainable Tourism Industry:** The sustainable tourism industry can tap the potential for growth by incorporating environmental-friendly, safe, and compact products for outdoor enthusiasts who are looking to minimize their environmental footprint. ## Related on Trend Hunter - [Compatibly Compact Water Filters](https://www.trendhunter.com/trends/compact-water-filter.md) - [Adaptable Water Purification Systems](https://www.trendhunter.com/trends/adaptable-water-purification-system.md) - [Five-in-One Water Filter Bottles](https://www.trendhunter.com/trends/vitaloop-water-filtration-bottle.md) - [Collaboration Water Filtration Bottles](https://www.trendhunter.com/trends/water-filtration-bottle.md) - [Travel-Friendly Water Purification Products](https://www.trendhunter.com/trends/lifestraw-peak-series.md) - [Portable Water Filtration Systems](https://www.trendhunter.com/trends/portable-water-filtration-system.md) - [Dual Filtration Tumblers](https://www.trendhunter.com/trends/water-filter-tumbler.md) - [Multifaceted Water Filtration Kits](https://www.trendhunter.com/trends/water-filtration-kit.md) - [Bacteria-Banishing Bottle Caps](https://www.trendhunter.com/trends/smart-water-bottle-cap.md)