# Portable Filter Bottles The NDūR Filtration Bottle is Ideal for Drinking Water in Unsure Area By Kyle Towers | Published 2013-02-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/filtration-bottle References: [thinkgeek](http://www.thinkgeek.com/product/f34b/) & [pcihouston](http://www.pcihouston.com/) This portable filtration bottle by NDūR includes a small filter right inside. This is great for travelers who are iffy on the water quality in certain areas. The bottle may not be able to filter urine to become suitable for drinking like [Bear Grills](https://www.trendhunter.com/trends/bears-bedtime-stories) does on television, but reading the impressive specs for this bottle would make one think so. According to the details, the filtration bottle is able to filter 99.9% of a variety of toxins, viruses, micro-organisms and bacterias. It claims that it can make [safe drinking water anywhere](https://www.trendhunter.com/trends/adaptable-water-purification-system) and lasts for over 100 gallons of water. With the help of this nifty filtration bottle, can humanity avoid the looming water crises? We're certainly getting close. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 7% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Portable Filtration Technology:** The rise in demand for filters with a portable feature presents an opportunity for companies to innovate and develop better filtration technology. - **Personal Water Filtering Devices:** As travelers and nature enthusiasts increasingly require portable filtering devices, companies can promote safe outdoor excursions by developing novel personal filtering devices. - **Sustainable Water Filtration Solutions:** The trend towards sustainability requires companies to create filtration bottles made of recyclable materials, thus promoting better environmental practices. ### Industries Being Reshaped - **Travel and Tourism:** The rise of portable filtration bottles presents a disruptive innovation opportunity for the travel and tourism industry to provide enhanced water safety to their customers. - **Outdoor Recreation:** Opportunities exist for businesses in the outdoor recreation industry to incorporate filtration technology into their products and create new and innovative solutions for backpacking and camping enthusiasts. - **Water Filtration and Waste Management:** Companies that deal with water filtration and waste management can use this portable filtration technology for tackling environmental concerns relating to water treatment and filtration. ## Related on Trend Hunter - [Speedy Water Purification Bottles](https://www.trendhunter.com/trends/grayl-ultrapress.md) - [Five-in-One Water Filter Bottles](https://www.trendhunter.com/trends/vitaloop-water-filtration-bottle.md) - [Compatibly Compact Water Filters](https://www.trendhunter.com/trends/compact-water-filter.md) - [Dual Filtration Tumblers](https://www.trendhunter.com/trends/water-filter-tumbler.md) - [Portable Water Filtration Systems](https://www.trendhunter.com/trends/portable-water-filtration-system.md) - [Titanium-Made Water Purifiers](https://www.trendhunter.com/trends/grayl-ultrapress-titanium-purifier.md) - [Travel-Friendly Water Purification Products](https://www.trendhunter.com/trends/lifestraw-peak-series.md) - [3D-Printed Water Filtration Caps](https://www.trendhunter.com/trends/filter-caps.md) - [Extra-Rugged Water Filter Systems](https://www.trendhunter.com/trends/gravity-filter-system.md)