# Urban Pollution-Eliminating Masks This Allergen-Filtering Mask is Durable and Waterproof By Michael Hemsworth | Published 2018-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/filtering-mask References: [7gadgets](https://www.7gadgets.com/2018/05/07/the-allergen-filtering-mask/142610) & [hammacher](https://www.hammacher.com/Product/91616?sku=91616&promo=Category-NewArrivals&PID=3227429&source=cj&utm_source=Affiliate&utm_medium=CPA&utm_campaign=CJ) Air masks are commonplace in many parts of the world where pollution is rampant, so the allergen-filtering mask has been designed as a solution for those who are looking for a more professional option. The mask is designed to [filter out](https://www.trendhunter.com/trends/ebcare-mask) [urban pollution and common allergens](https://www.trendhunter.com/trends/clorox-pure-allergen-neutralizer) to ensure that the air that you breathe is as fresh as possible. The mask will capture particles larger than 0.4 microns, while the filter will also kill up to 99.3% of the bacteria that comes into contact with it to act as a strong defense against potential health inhibitors. The allergen-filtering mask features a built-in exhalation valve that will prevent you from feeling too humid or hot while you're wearing it. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 43% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Air Pollution Filtering Masks:** Opportunity to create durable and waterproof masks designed to filter out urban pollution and allergens. - **Advanced Filtration Technology:** Opportunity to develop filters that can capture particles larger than 0.4 microns and kill bacteria to improve air quality. - **Comfortable and Breathable Mask Design:** Opportunity to create masks with built-in exhalation valves to regulate humidity and temperature for user comfort. ### Who This Affects Most - **Healthcare:** Opportunity to provide professional-grade masks that protect against urban pollution and allergens for healthcare professionals and patients. - **Fashion:** Opportunity for fashion brands to create stylish and functional pollution-filtering masks for urban dwellers. - **Outdoor Gear:** Opportunity to develop durable and waterproof masks for outdoor enthusiasts to protect against pollution and allergens during outdoor activities. ## Related on Trend Hunter - [Wearable Allergy-Alleviating Purifiers](https://www.trendhunter.com/trends/respiray-wear-a.md) - [Air-Blowing Face Masks](https://www.trendhunter.com/trends/air-mask.md) - [Customizable Style Face Masks](https://www.trendhunter.com/trends/rpur-fiit.md) - [Aerodynamic Filtration Face Masks](https://www.trendhunter.com/trends/goa-face-protector.md) - [Copper-Infused Face Masks](https://www.trendhunter.com/trends/aebl-epion.md) - [Air-Purifying Motorcyclist Helmets](https://www.trendhunter.com/trends/zyon-smart-motorcycle-helmet.md) - [Shielding Anti-Pollution Serums](https://www.trendhunter.com/trends/anti-pollution-serum.md) - [Powered Breathability Face Masks](https://www.trendhunter.com/trends/performance-face-mask.md) - [High-Tech Air-Purifying Masks](https://www.trendhunter.com/trends/airpurifying-mask.md)