# Dishonest Hashtag Hating Blogs The Filter Fakers Blog Calls Out Cheating Instagram Users By Vivian Lau | Published 2013-06-07 | Updated 2013-06-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/filter-fakers References: [filterfakers](http://filterfakers.com/) The Filter Fakers [Tumblr](https://www.trendhunter.com/trends/tumblr-campaign) keeps [Instagram](https://www.trendhunter.com/trends/enhance-your-instagram) honest by exposing users who have committed filter fraud. Instagram is hashtag happy with users exclaiming #nofilter on their suspiciously beautiful photos but the creative duo Oskar Sundberg and Per Stenius have had enough. Their site displays a collection of photo-enhancing users who claim otherwise. You will find that each post features a newly-dubbed "Filterfaker" with a fraudulent picture in question, their caption and #nofilter hashtag, their username, and finally the incriminating filter used. The blog encourages wary users to send in [Instagram links for honesty verification](https://www.trendhunter.com/trends/identifai). The Filter Faker blog is the fourth project by the [Kinda a Big Deal](http://kindalikeabigdeal.com/) duo who will undoubtedly be kept busy as our friendly neighborhood Instagram inspectors. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 20% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Filter Fraud:** Disruptive innovation opportunity: Develop an image recognition software that can detect fraudulent filters on Instagram photos. - **Honesty Verification:** Disruptive innovation opportunity: Create a platform or app that allows users to easily verify the authenticity of Instagram photos and hashtags. - **Social Media Transparency:** Disruptive innovation opportunity: Build a platform that promotes social media transparency by exposing dishonest practices on various social media networks, not just Instagram. ### Where This Applies - **Social Media Analytics:** Disruptive innovation opportunity: Develop advanced analytics tools specifically designed to detect and identify fraudulent activities, such as fake filters, on social media platforms. - **Image Recognition Technology:** Disruptive innovation opportunity: Create cutting-edge image recognition technology capable of detecting and analyzing filters used in photos across different social media platforms. - **Digital Reputation Management:** Disruptive innovation opportunity: Build a digital reputation management service that helps individuals and businesses maintain their online authenticity and combat fraud or deception. ## Related on Trend Hunter - [AI-Aided Social Networks](https://www.trendhunter.com/trends/befake-ai-social-network.md) - [Creative Photo Communities](https://www.trendhunter.com/trends/hipstamatic.md) - [AI Photo Enhancers](https://www.trendhunter.com/trends/filtr.md) - [Social Media Visibility Boosting](https://www.trendhunter.com/trends/enhance-your-instagram.md) - [Verified AI-Proof Content](https://www.trendhunter.com/trends/realifyio.md) - [Authentic Ambassador Campaigns](https://www.trendhunter.com/trends/the-realest-person-on-earth.md) - [Fake Ketchup Campaigns](https://www.trendhunter.com/trends/heinz-campaign.md) - [Social Media Growth Platforms](https://www.trendhunter.com/trends/gainsty.md) - [Authenticated Product Review Apps](https://www.trendhunter.com/trends/product-review-app.md)