# Motorcycle Adventurist Apparel The Filson Alcan Collection Features Durable Garments for Riders By Michael Hemsworth | Published 2020-02-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/filson-alcan-collection References: [werd](https://www.werd.com/54773/filson-introduces-motorcycle-gear-with-the-alcan-collection/) & [filson](https://www.filson.com/blog/profiles/filson-moto-collection/) The [Filson Alcan Collection](https://www.trendhunter.com/trends/filsons-new-milan-flagship) has been announced by the brand as a new [motorcycle gear collection](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab) that will offer riders with a way to stay prepared when hitting the open road. The entire collection was purpose-built for explorers who prefer to get around on two-wheeled vehicles and helps to bring the brand's [iconic attention to quality](https://www.trendhunter.com/trends/filson-collection) to the lifestyle of avid riders. The collection includes a jacket, pants, gloves, a tool roll, a tool backpack and a Bell helmet that has been rebranded to give it a somewhat retro attention to style. The Filson Alcan Collection is set to launch July 24, 2020 and addresses the increasing number of consumers seeking to explore on their own terms. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 72% | Activity: 18% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Adventure Motorcycle Gear:** Create durable and purpose-built apparel and accessories for adventure motorcyclists. - **Retro-styled Motorcycle Helmets:** Design vintage-inspired and branded helmets that cater to the aesthetics of motorcycle enthusiasts. - **Technology-integrated Motorcycle Gear:** Incorporate technology into motorcycle apparel and gear to enhance safety and convenience on the road. ### Industries Being Reshaped - **Motorcycle Apparel Manufacturing:** Establish factories and supply chains to produce durable and functional apparel specifically for motorcycle riders. - **Motorcycle Helmet Manufacturing:** Incorporate retro designs and innovative features, such as Bluetooth connectivity and HUDs, into motorcycle helmets for enhanced safety and style. - **Outdoor and Adventure Retail Industry:** Cater to the growing number of adventure motorcyclists by carrying durable and specially designed apparel and gear in outdoor and adventure retail stores. ## Related on Trend Hunter - [Adventure-Ready Durable Apparel](https://www.trendhunter.com/trends/explore-collection.md) - [American Heritage Apparel Expansions](https://www.trendhunter.com/trends/filsons-new-milan-flagship.md) - [Motorsport-Inspired Premium Streetwear](https://www.trendhunter.com/trends/alpinestars.md) - [Reinvented Motorcross Gear](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab.md) - [Long-Distance Cycling Apparel](https://www.trendhunter.com/trends/brevet.md) - [Japanese Bike Culture-Themed Fashion](https://www.trendhunter.com/trends/neighborhood-x-palace.md) - [Heritage-Honoring Collaborative Shoes](https://www.trendhunter.com/trends/filson-collection.md) - [Workwear Capsule Collection](https://www.trendhunter.com/trends/schott-x-dickies.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md)