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# Futuristic Holographic Packaging
New Eco Package for Aquafresh Helps Sustainablity Shine

By Katie Cordrey | Published 2009-10-14 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/filmless-green-holography
References: [healthcare-packaging](http://www.healthcare-packaging.com/archives/2009/10/gsk_takes_a_shine_to_filmless.php) & [packagingdigest](http://www.packagingdigest.com/article/CA6698710.html)

The shiny graphics for a new ‘Aquafresh White & Shine’ pack that appeared on store shelves in early summer were produced with a technique that employs MiraFoil® [metallic coating](https://www.trendhunter.com/trends/lecta-metalvac-ice-cream), HoloBriteTM filmless holographic press technology and a hybrid printing press.

Because of the special materials and applied production techniques, the glittering package is not only [recyclable](https://www.trendhunter.com/trends/sappi-paper-packaging), but uses [fewer resources](https://www.trendhunter.com/trends/arcade-beauty-paper-packette) because several manufacturing steps have been eliminated. The added bonus is a lower production cost and shorter lead times.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 50% | Activity: 82% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Eco Packaging:** The use of holographic packaging and sustainable materials presents an opportunity for innovative and environmentally-friendly packaging solutions.
- **Recyclable Packaging:** The development of holographic packaging that is also recyclable addresses the growing demand for eco-friendly packaging options.
- **Efficient Production:** The integration of MiraFoil® metallic coating and HoloBriteTM filmless holographic press technology streamlines the packaging production process, creating opportunities for more efficient and cost-effective manufacturing.

### Who This Affects Most

- **Packaging:** The packaging industry can benefit from incorporating holographic and eco-friendly materials to create innovative and sustainable packaging solutions.
- **Printing:** The printing industry can explore the use of holographic press technology to offer unique and eye-catching printing effects for various applications.
- **Manufacturing:** Manufacturing companies can leverage holographic press technology and efficient production techniques to reduce costs, shorten lead times, and improve overall production efficiency.

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