# In-Game Film Screenings The Warhol Museum is Showing Chelsea Girls within Animal Crossing By Laura McQuarrie | Published 2020-09-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/film-screening References: [designtaxi](https://designtaxi.com/news/411484/Warhol-Museum-Takes-To-Animal-Crossing-For-Full-Chelsea-Girls-Screening/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+designtaxi_news+%28TAXI+Daily+News%29) & [twitter](https://twitter.com/jakefogelnest/status/1303771088615170048?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1303771088615170048%7Ctwgr%5Eshare_3&ref_url=https%3A%2F%2Fdesigntaxi.com%2Fnews%2F411484%2FWarhol-Museum-Takes-To-Animal-Crossing-For-Full-Chelsea-Girls-Screening%2F%3Futm_source%3Dfeedburnerutm_medium%3Dfeedutm_campaign%3DFeed3Adesigntaxi_news28TAXIDailyNews29) Within Animal Crossing: New Horizons, players can visit virtual recreations of their favorite ice cream shops, try on the [latest designer fashions from luxury brands](https://www.trendhunter.com/trends/dkny-x-fashionverse) and view a film screening of Andy Warhol’s Chelsea Girls. The Warhol Museum in Pittsburgh set up a virtual space within the game that players can visit to view the 1966 film, which plays on a 24-hour loop. The virtual setup even boasts "two 16mm projectors and... the proper reel order and sound cues." A variety of brands and museums are taking to Animal Crossing to engage with the Millennial and Gen Z players of the game, especially at a time when people may not be able to attend in-person experiences due to the pandemic. Image Credit: Jake Fogelnest ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 46% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Virtual Museum Experiences:** The trend of virtual museum experiences within video games creates opportunities for museums to engage with younger generations and expand their reach beyond traditional in-person exhibits. - **In-game Brand Activations:** The trend of brands creating virtual experiences within video games creates opportunities for innovative marketing campaigns and reaching younger audiences in a new way. - **Digital Content Integration:** The trend of integrating digital content within video games creates opportunities for cross-industry collaborations and new revenue streams for movie and music industries. ### Industries Being Reshaped - **Museums and Art Galleries:** Museums and art galleries should consider offering virtual experiences within video games to reach younger generations and engage with audiences beyond traditional exhibits. - **Fashion and Luxury Brands:** Fashion and luxury brands should consider creating in-game activations within video games as a unique and interactive way to reach younger consumers globally. - **Movie and Music Industries:** Movie and music industries should consider collaborating with video game developers to integrate digital content into games, creating new revenue streams and engaging with younger audiences. ## Related on Trend Hunter - [Virtual Recycling Campaigns](https://www.trendhunter.com/trends/intel-and-dell.md) - [Game-Inspired Aquarium Events](https://www.trendhunter.com/trends/sea-life.md) - [Experimental Film Motels](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel.md) - [Promotional Metaverse Experiences](https://www.trendhunter.com/trends/escape-the-afterlife.md) - [Digital Game-Inspired Puzzle Sets](https://www.trendhunter.com/trends/animal-crossing-set.md) - [Collaborative VR Art Experiences](https://www.trendhunter.com/trends/a-conversation-with-the-sun.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Archive Film Exhibitions](https://www.trendhunter.com/trends/wes-anderson-the-archives.md) - [Horror-Themed Virtual Islands](https://www.trendhunter.com/trends/talk-to-me.md)