# Sweet Sketched Ads Film Club Products Creates a Commercial That is Sweetly Endearing By Susan Keefe | Published 2011-11-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/film-club-productions References: [creativecriminals](http://creativecriminals.com/tvcinemafilm/tempo-as-life-unfolds/) & [publicis](http://www.publicis.co.uk/) Film Club Productions recently unveiled a cleverly sketched commercial for the tissue brand Tempo. The production company was commissioned by the prestigious ad agency [Publicis London](https://www.trendhunter.com/trends/cushelle). The campaign is to be the first in a series of commercials that are set to launch in Germany, Italy, and the Netherlands. The 30 second advert entitled ‘Bike’ features [hand-drawn animation](https://www.trendhunter.com/trends/barbour-x-shaun-the-sheep) that appears to be taking place on a sheet of Tempo tissue. The central figure is a tissue-packing boy on his bike who cycles his way through his stomping grounds offering a tissue to a his different neighbours who require their absorptive properties for various reasons. Illustrating the usefulness and compact qualities of the brand, the commercial Film Club Productions boasts an enticing style and a [endearing storyline](https://www.trendhunter.com/trends/synchrony-bank), the ultimate combo for a company that sells tissues. Wonderfully detailed yet sweet and simplistic, Film Club Production’s commercial ‘Bike’ is sure to sell its fair share of tissues. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 1% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Hand-drawn Animation Ads:** There is an opportunity for companies to develop commercials more artistic and unique by incorporating traditional animation techniques. - **Localized International Advertising Campaigns:** Companies can create region-specific advertising campaigns to better resonate with local consumers. - **Sentimental Storytelling in Ads:** There is potential for companies to create more emotional connections with consumers by weaving engaging and sentimental narratives into their commercials. ### Where This Applies - **Advertising:** Advertising agencies can offer clients a wider range of options for creating unique and effective commercials through the incorporation of traditional animation techniques. - **Tissue Manufacturing:** Tissue companies can utilize more creative and sentimental advertising campaigns to differentiate their brand from competitors and establish stronger emotional connections with consumers. - **International Marketing:** There is potential for companies to improve the effectiveness of their advertising by tailoring campaigns to specific regions and better understanding the cultural nuances of different international markets. ## Related on Trend Hunter - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Art Doodle-Collaborative Napkins](https://www.trendhunter.com/trends/tissue-box-collection.md) - [Modern Tissue Brand Makeovers](https://www.trendhunter.com/trends/kleenex-branding.md) - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Brush-Painted Cat Commercials](https://www.trendhunter.com/trends/nisshin-seifun.md) - [Anime-Style Travel Ads](https://www.trendhunter.com/trends/animated-travel-ads.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md)