# Fluorescent Fashion House Cameras This Conceptual Balenciaga Film Camera Filter is Chic By Michael Hemsworth | Published 2021-01-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/film-camera-filter References: [yankodesign](https://www.yankodesign.com/2021/01/06/balenciagas-neon-energy-inspires-this-old-school-cameras-film-resulting-in-instagram-worthy-effects/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+yankodesign+%28Yanko+Design+-+Form+Beyond+Function%29) The conceptual [Balenciaga](https://www.trendhunter.com/trends/chip-bag-1) film camera filter has been designed by Dongjae Koo as a high-fashion take on traditional photography solutions that would provide avid shutterbugs and fashion enthusiasts alike with a way to enhance their craft. The camera itself features a decidedly chic aesthetic, while the film has been designed in a number of vibrant neon shades in order to put a distinctly eclectic filter onto every snap. This is in line with the [fashion brand's aesthetic](https://www.trendhunter.com/trends/balenciaga-sculptural-earbuds) as of late and could help to extend that same creativity to artistic consumers. The conceptual Balenciaga film camera filter takes things in a more old-fashioned direction that goes against modern photography, but helps to further enhance a senses of authenticity and nostalgia for consumers to appreciate. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 97% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Key Themes Behind This Trend - **Fluorescent Fashion:** This trend opens up opportunities for fashion and beauty industries to integrate bold neon shades into their products. - **Conceptual Photography:** This trend calls for disruptive innovation in the photography industry to explore more creative and artistic solutions. - **Authenticity Nostalgia:** This trend opens up opportunities for brands to tap into the sense of nostalgia and authenticity that consumers crave. ### Where This Applies - **Fashion:** Fashion industry can benefit from utilizing fluorescent shades in their collection and embracing the concept of creative photography. - **Photography:** Photography industry can explore the idea of conceptual, vintage-inspired camera filters to cater to the growing demand for artistic, authentic shots. - **Consumer Electronics:** Consumer electronics industry can take inspiration from this trend to create visually striking products that cater to consumer's desire for unique and creative gadgets. ## Related on Trend Hunter - [Sleek Analog Film Cameras](https://www.trendhunter.com/trends/lomoapparat.md) - [Streetwear-Branded Cameras](https://www.trendhunter.com/trends/supreme-onehanded-editing-camera.md) - [Activewear-Branded Camera Concepts](https://www.trendhunter.com/trends/leica-x-adidas-m-camera.md) - [Revamped Color-Blocked Cameras](https://www.trendhunter.com/trends/reimagined-contax-g2.md) - [Collaborative Bold Pocket Cameras](https://www.trendhunter.com/trends/tombogo-and-huf.md) - [Retro Doll-Themed Cameras](https://www.trendhunter.com/trends/barbie-film-camera.md) - [Minimalist Aluminum Analog Cameras](https://www.trendhunter.com/trends/mnl-mk1-analog-camera.md) - [Low-Light Instant Camera Concepts](https://www.trendhunter.com/trends/polaroid-go-camera.md) - [Translucent Pocket Cameras](https://www.trendhunter.com/trends/clearcam.md)