# Ultra Luxurious H20 Fillico $100 Bottled Water By Ayman | Published 2008-02-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fillico-water References: [luxist](http://www.luxist.com/2008/02/08/fillico-beverly-hills-100-bottled-water/) I am not sure about the water, but the bottle is a masterpiece. Fillico Beverly Hills is a super glamorous bottled water brand from Osaka, Japan that costs $100/bottle. They are made of frosted glass with gold paint and Swarovski crystal accents and decorations. And for about double the price you can add gold wings and/or a gold or silver crown to the bottle (shown is a set of “King and Queen"). Despite the misleading Beverly hills brand name, the water is from a spring in Kobe, not LA. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 85% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Bottled Water:** There is a trend towards ultra-luxurious bottled water brands that offer unique and extravagant packaging. - **Extravagant Packaging:** The demand for high-end water brands with frosted glass, gold paint, and Swarovski crystal accents is on the rise. - **Customization in Water Bottles:** Consumers are seeking personalized and customizable options in their bottled water choices, such as adding gold wings or crowns. ### Sectors Adopting This - **Bottled Water:** The bottled water industry can explore opportunities by offering exclusive and high-end products to cater to the luxury market. - **Packaging:** The packaging industry can capitalize on the trend by creating unique and extravagant designs specifically for luxury bottled water brands. - **Personalization Services:** Companies specializing in personalization services can tap into the trend by offering custom options like adding gold wings, crowns, or other luxury elements to water bottles. ## Related on Trend Hunter - [Extravagant Whiskey Bottle Designs](https://www.trendhunter.com/trends/whiskey-bottle-design.md) - [Extreme Beverage Taste Tests](https://www.trendhunter.com/trends/blind-taste-test.md) - [Melted Iceberg Bottled Waters](https://www.trendhunter.com/trends/berg-iceberg-bottled-water.md) - [Ultra-Rare Whiskey Sets](https://www.trendhunter.com/trends/dekant-acclaim-collection.md) - [Norwegian Mineral Waters](https://www.trendhunter.com/trends/premium-bottled-water.md) - [Limited-Edition Glass Water Bottles](https://www.trendhunter.com/trends/fountain-of-youth-bottles.md) - [Record-Breaking Wine Bottles](https://www.trendhunter.com/trends/belaire-zeus.md) - [Double-Filtered Drinking Water](https://www.trendhunter.com/trends/floewater.md) - [Diamond-Encrusted Martini Glasses](https://www.trendhunter.com/trends/marrow-martini.md)