# Handheld Filled Potatoes Rösti's Trio of Crispy Filled Potato Products Has 100 Calories or Less By Laura McQuarrie | Published 2019-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/filled-potatoes References: [prnewswire](https://www.prnewswire.com/news-releases/swiss-rosti-launches-a-new-brand-of-crispy-filled-potatoes--the-new-three-flavor-line-offers-a-culinary-adventure-in-3-bites-300870570.html) & [swissrosti](https://swissrosti.com/products/) Rösti recently introduced three new [frozen Crispy Filled Potato products](https://www.trendhunter.com/trends/little-latke), introducing a convenient, versatile and original potato-based product to consumers. For its initial launch, Rösti is introducing the product trio in three flavors: Melty Swiss Raclette with a filling of imported Swiss Raclette cheese, Zesty Chili Cheese with garbanzo beans, sharp cheddar cheese, peppers and spices, as well as the Stuffed Baked Potato, which reimagines a classic with sour cream, cream cheese and chives. These handheld potato products boast 100 calories or less and are free from gluten, GMO ingredients and soy. The versatile and crispy potato products have the potential to be enjoyed in a number of ways for [snacks, side dishes, appetizers](https://www.trendhunter.com/trends/tastiez) and entrees, especially as the [bite-sized filled potatoes](https://www.trendhunter.com/trends/snack-pierogies) can easily be dressed up with other flavorful ingredients. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 9% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Health-conscious Convenience Foods:** The rise of health-conscious consumers seeking convenient and healthy snack options presents an opportunity for companies to develop new, low-calorie convenience food products. - **Innovative Flavor Pairings:** Innovation in flavor pairings can help create unique and appetizing product offerings, as seen in Rösti's use of imported Swiss Raclette cheese and garbanzo beans in their filled potato products. - **Versatile, Multi-use Products:** Creating versatile products that can be used in a variety of different ways, such as Rösti's filled potato products that can be served as a snack, side dish, appetizer, or entree, can increase appeal and reach of a product. ### Industries Being Reshaped - **Frozen Foods:** Companies in the frozen food industry can capitalize on the trend of health-conscious consumers seeking convenient and healthy snack and meal options by developing low-calorie, high-quality products. - **Snack Foods:** Snack food companies can leverage the trend of versatile, multi-use products by developing innovative products that can be used in a variety of ways, such as Rösti's filled potato products that can be enjoyed in a variety of different formats. - **Food Service Industry:** The food service industry can take advantage of innovative flavor pairings, such as Rösti's use of imported Swiss Raclette cheese and garbanzo beans in their filled potato products, to create unique and appetizing menu offerings for customers. ## Related on Trend Hunter - [Twice-Baked Potato Side Dishes](https://www.trendhunter.com/trends/twice-baked-potatoes.md) - [Fried Stuffed Potato Croquettes](https://www.trendhunter.com/trends/papas-rellenas.md) - [Triple-Cheese Mashed Potato Cups](https://www.trendhunter.com/trends/mashed-potato-cups.md) - [Heat-and-Eat Potato Bakes](https://www.trendhunter.com/trends/three-bridges-potato-bakes.md) - [Snackable Potato Shreds](https://www.trendhunter.com/trends/potato-shreds.md) - [Protein-Rich Frittata Snacks](https://www.trendhunter.com/trends/potato-frittata-bites.md) - [Pickle-Seasoned Potato Side Dishes](https://www.trendhunter.com/trends/dill-pickle-potato-pillows.md) - [Flavored Ready-to-Cook Potatoes](https://www.trendhunter.com/trends/the-little-potato-co.md) - [Stuffed Cauliflower Bites](https://www.trendhunter.com/trends/cauliflower-bite.md)