# Protein-Packed Easter Eggs My Protein's Gooey Filled Egg Contains Protein Spread By Laura McQuarrie | Published 2020-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/filled-egg References: [thesun](https://www.thesun.co.uk/fabulous/11284748/my-protein-easter-range/) & [myprotein](https://www.myprotein.com/sports-nutrition/gooey-filled-egg/12460819.html) To offer a variation on a popular kind of chocolate Easter egg treat, My Protein created the limited-edition Gooey Filled Egg, which boasts an interior of [protein spread](https://www.trendhunter.com/trends/eat-anytime-protein-truffles). The milk and white chocolate Gooey Filled Egg boasts 10 grams of protein thanks to whey protein isolate. The [high-protein Easter treat](https://www.trendhunter.com/trends/protein-candy) offers a satisfying way for fitness enthusiasts to treat themselves, all the while staying in the spirit of the spring season. To cater to different lifestyles and dietary needs, a variety of [holiday confections](https://www.trendhunter.com/trends/easter-2025) are being reinvented for niche audiences with a focus on ingredients and formulas that tend to be popular year-round. For Easter, My Protein is also offering an Easter Hamper Box that contains a protein powder in a "chocolate bunny" flavor. Image Credit: My Protein ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 43% | Activity: 63% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Protein-focused Treats:** As brands like My Protein reinvent popular confections with a focus on protein and other health-conscious ingredients, there is room for further innovation in creating high-protein snacks and treats for niche audiences. - **Seasonal Variations on Niche Treats:** As My Protein's Easter Hamper Box demonstrates, there is opportunity for brands to create limited-edition seasonal variations on niche products, catering to different audiences and occasions. - **Innovation in Protein Additives:** The success of My Protein's Gooey Filled Egg highlights the potential for further innovation in the development of protein-rich food additives and spreads. ### Where This Applies - **Food and Beverage:** As brands like My Protein demonstrate, there is continued opportunity for innovation in the development of more health-conscious and niche snacks and treats in the food and beverage industry. - **Fitness and Health Supplements:** As My Protein's Easter Hamper Box shows, there is potential for innovation in the development of seasonal and niche health supplements and protein powders for fitness enthusiasts and health-conscious consumers. - **Ingredients and Additives:** The success of My Protein's Gooey Filled Egg suggests that there is innovation potential in the development of new protein-rich food additives and spreads for use in a variety of food products. ## Related on Trend Hunter - [Easter Chocolate Protein Bars](https://www.trendhunter.com/trends/grenade-soft-core-creme-egg-protein-bar.md) - [Easter-Themed Protein Snack Boxes](https://www.trendhunter.com/trends/easter-collection-box.md) - [Easter-Themed Protein Powders](https://www.trendhunter.com/trends/bodytech-peeps-whey-protein-isolate.md) - [Vegan-Friendly Chocolate Eggs](https://www.trendhunter.com/trends/salted-caramel-chocolate-egg.md) - [Soft Core Protein Bars](https://www.trendhunter.com/trends/grenade-cadbury-creme-egg-protein-bar.md) - [Filled Chocolate Easter Eggs](https://www.trendhunter.com/trends/filled-chocolate-easter-eggs.md) - [Flavor-Filled Easter Chocolates](https://www.trendhunter.com/trends/chocolove-filled-eggs.md) - [Vegan Easter Chocolates](https://www.trendhunter.com/trends/salted-caramel-easter-egg.md) - [Easter Popcorn Treats](https://www.trendhunter.com/trends/ms-fried-egg-choccorn.md)