# Baked-in-Store Pistachio Croissants The Extra Special Pistachio Filled Croissant is at Asda By Michael Hemsworth | Published 2024-05-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/filled-croissant References: [grocerytrader](https://grocerytrader.co.uk/bakery-boom-asda-launches-new-pistachio-filled-croissant-as-pastry-purchases-soar/) & [asda](https://www.asda.com)  The Extra [Special](https://www.trendhunter.com/trends/victorinox-special-companion-damast-knife-2025) Pistachio Filled Croissant is making its debut at Asda locations in the UK to provide consumers with a premium option to pick up on their next shopping trip. The new baked good is being added to the [Asda Bakery](https://www.trendhunter.com/trends/pistachio-milk-chocolate-cream-liqueur) range that now includes a total of 10 croissant options, which is selling at a rate of 100,000 units each week. The all-butter croissant is freshly baked in-store and has 24 laminations for an authentically flaky profile with a nutty filling perfect for complementing a cup of coffee. The Extra Special Pistachio Filled Croissant is already gaining traction on social media where followers on [Instagram](https://www.trendhunter.com/trends/eau-de-croissant) and TikTok have started voicing their support for the baked good. The croissant will be priced at £1.50 for a two-pack. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 31% | Activity: 41% | Freshness: 23% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **In-store Fresh Baked Goods:** Grocery stores are incorporating fresh baked goods like pistachio croissants to attract customers seeking higher quality food options. - **Social Media Food Trends:** Food products such as pistachio croissants gain rapid popularity due to endorsements and support on platforms like Instagram and TikTok. - **Premium Grocery Offerings:** Supermarkets are expanding their premium food selections with items like the pistachio-filled croissant to meet increasing consumer demand for luxurious yet convenient options. ### Where This Applies - **Grocery Retail:** The grocery retail sector is elevating in-store experiences with freshly baked premium items like pistachio croissants to drive foot traffic and sales. - **Bakery and Confectionery:** The bakery industry is innovating with unique and premium products such as pistachio-filled croissants to cater to refined consumer tastes. - **Social Media Marketing:** The social media marketing industry sees an opportunity as food items like pistachio croissants become viral trends, boosting brand visibility and engagement. ## Related on Trend Hunter - [Prepackaged Artisan Croissants](https://www.trendhunter.com/trends/all-butter-croissants.md) - [Accessible Pistachio Baking Products](https://www.trendhunter.com/trends/pillsbury-baking-pistachio.md) - [Pistachio-Flavored Dough Treats](https://www.trendhunter.com/trends/moi-by-mademoiselle-desserts.md) - [Luxurious Pistachio Spreads](https://www.trendhunter.com/trends/pistachio-creme.md) - [Recreated Pistachio-Filled Bars](https://www.trendhunter.com/trends/dubai-chocolate-cake-bar.md) - [Cookie Butter-Filled Croissants](https://www.trendhunter.com/trends/banquet-dor-biscofffilled-croissants.md) - [Flattened Chocolate-Filled Croissants](https://www.trendhunter.com/trends/croissant-crisps.md) - [Hybrid Breakfast Bread Products](https://www.trendhunter.com/trends/croissant-loaf.md) - [Pistachio Cheese Pastries](https://www.trendhunter.com/trends/penny-for-pound.md)