# Auto Race-Inspired QSR Meals KFC Has Reintroduced Its Popular Fill Ups Meal Deal By Kalin Ned | Published 2025-06-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fill-ups-meal-deal References: [prnewswire](https://www.prnewswire.com/news-releases/race-into-flavor-kfcs-iconic-fill-ups-return-alongside-finger-lickin-good-collab-with-f1-the-movie-302474300.html)  [KFC's](https://www.trendhunter.com/trends/family-feasts) recently reintroduced Fill [Ups](https://www.trendhunter.com/trends/phlur-and-space-nk) meal deal offers customers a budget-friendly and substantial dining option for the summer season. The return of these combo meals includes four distinct choices, each featuring a main item, sides, and a beverage for a set price of $7. The KFC Fill Ups meal deal options are Three-Piece [Tenders](https://www.trendhunter.com/trends/butterfly-shrimp-meal) Fill Up, One-Piece Fried Chicken Fill Up, Two-Piece Fried Chicken Fill Up, and Famous Bowl Fill Up. Each meal comes with signature sides such as mashed potatoes, gravy, a buttery biscuit, and pie poppers. Beyond the food offerings, KFC is introducing a limited-edition beverage — Mountain Dew® Sweet Lightning® Peaches & Cream — as part of the trending 'dirty soda' movement. To celebrate the launch of the Fill Ups meal deal, KFC has partnered with F1® THE MOVIE to enhance the promotion. In doing so, the quick-serve restaurant positions its drive-thrus as an ideal pit stop for racing enthusiasts and casual moviegoers alike. Image Credit: KFC ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 53% | Activity: 62% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Budget-friendly Combo Meals:** There's an increasing demand for affordable dining options that provide comprehensive meals at a fixed price, reflecting a trend toward value-centric consumer choices. - **Themed Restaurant Promotions:** Collaborations with popular media, such as movies or sports, are becoming a key strategy for brands to attract niche audiences and heighten entertainment value. - **Dirty Soda Craze:** The emergence of creative, flavor-enhanced beverages like 'dirty sodas' is appealing to younger demographics seeking novel and customizable drink experiences. ### Industries Being Reshaped - **Quick-service Restaurants:** In the effort to remain competitive, quick-service restaurants are inventively blending meal deals with popular culture references to enhance customer engagement. - **Beverage Industry:** The trend towards unique soda concoctions opens up avenues for the beverage industry to explore new flavor combinations and capture attention from a curious market. - **Entertainment Partnerships:** The synergistic partnership between fast food chains and entertainment sectors underpins a growing industry focus on cross-promotional marketing tactics. ## Related on Trend Hunter - [Multi-Person Meal Bundles](https://www.trendhunter.com/trends/family-feasts.md) - [Low-Cost QSR Meal Boxes](https://www.trendhunter.com/trends/20-fill-up-box.md) - [Lunchtime QSR Meal Promotions](https://www.trendhunter.com/trends/kfc-4.md) - [Inflation-Fighting QSR Menus](https://www.trendhunter.com/trends/taste-of-kfc-deals.md) - [Back-to-School Fried Chicken Deals](https://www.trendhunter.com/trends/kfc-backtoschool-deals.md) - [Low-Cost QSR Family Meals](https://www.trendhunter.com/trends/taste-of-kfc-meal.md) - [Value-Oriented Menu Lineups](https://www.trendhunter.com/trends/value-feast.md) - [Chicken-Packed QSR Bowls](https://www.trendhunter.com/trends/kfc-5-bowls.md) - [Familial Comfort Food Meals](https://www.trendhunter.com/trends/double-mash-meal.md)